Preneed
Every once in a while we hear stories of funeral homes being investigated for acts that would be contrary to the laws of their respective states. This weekend we happened to notice two such articles in newspapers that dealt with funeral homes potentially running afoul of the preneed laws of their state. The first article…
DeadHappy, the United Kingdoms technical insurance startup that recently received about US $ 5 million in Series A funding, announced in this article from Techcrunch, that they hope to get more involved in the wishes of their insured, including making sure that your funeral is the way you want it. The company was founded in…
It’s a habit that I just can’t seem to let go of. I’m just business oriented and when I read something I have this habit of taking the information and transforming it into how it may or may not affect the business that I am in. As some of you know, I’m an early investor…
I came across this article the other day about the rise of crowdfunding to pay for funerals. Now, this is not the first time we have written about this subject, but this article is interesting because it points out some statistics and trends behind this phenomena. The article is a public relations article about the…
We’ve all been targets of other businesses. Have you ever received a printed piece of mail for something? As you surf the internet are certain ads continuing to come up on the pages you go to? If that has happened to you. . then you have been targeted. I first really noticed the targeting concept…
I happened to drive by the Douglas County Fairgrounds earlier this week and notice that the fair was already upon us. That signaled to me that the end of summer was not too far off and gave me an idea for writing a post about the fall season being a great time to capitalize on…
I wrote a story yesterday on the timing of advertising telling consumers about the benefits of pre-planning one’s own funeral or cremation services. When I did that article I did not envision a follow-up or series of pre-need articles, but a day later here is another angle I have thought about often concerning pre-need and…
I noticed yesterday when I drove past the local fairgrounds that everything was getting set up for our county fair. I then realized, wow, it is the middle of August and fair time already. For many of us in the upper midwest fair time signifies harvest and the start of another school year just around…
The state of Colorado is in the news often these days. Demographers tell us that in many ways it appears to be a bellwether of things to come in the United States. It is growing by leaps and bounds, the diversity of the people is rapidly expanding to resemble what America’s diverse population will eventually…
I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world. However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing…
