Preneed
It’s a habit that I just can’t seem to let go of. I’m just business oriented and when I read something I have this habit of taking the information and transforming it into how it may or may not affect the business that I am in. As some of you know, I’m an early investor…
I came across this article the other day about the rise of crowdfunding to pay for funerals. Now, this is not the first time we have written about this subject, but this article is interesting because it points out some statistics and trends behind this phenomena. The article is a public relations article about the…
We’ve all been targets of other businesses. Have you ever received a printed piece of mail for something? As you surf the internet are certain ads continuing to come up on the pages you go to? If that has happened to you. . then you have been targeted. I first really noticed the targeting concept…
I happened to drive by the Douglas County Fairgrounds earlier this week and notice that the fair was already upon us. That signaled to me that the end of summer was not too far off and gave me an idea for writing a post about the fall season being a great time to capitalize on…
I wrote a story yesterday on the timing of advertising telling consumers about the benefits of pre-planning one’s own funeral or cremation services. When I did that article I did not envision a follow-up or series of pre-need articles, but a day later here is another angle I have thought about often concerning pre-need and…
I noticed yesterday when I drove past the local fairgrounds that everything was getting set up for our county fair. I then realized, wow, it is the middle of August and fair time already. For many of us in the upper midwest fair time signifies harvest and the start of another school year just around…
The state of Colorado is in the news often these days. Demographers tell us that in many ways it appears to be a bellwether of things to come in the United States. It is growing by leaps and bounds, the diversity of the people is rapidly expanding to resemble what America’s diverse population will eventually…
I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world. However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing…
Scott Turnbull is an Australian funeral director who has worked in that occupation for the past 25 years. In an article that you can read here from the Australian Financial Review Turnbull states that while some weddings take over a year to plan, funerals are generally planned and executed in one week or less and…
Last October we brought you a story about an Austin, Texas, funeral home where the Texas Department of Banking (TDB) had opened an investigation. You can read about that story concerning the Austin-Peel and Son Funeral Home here. The investigation was opened because the TDB had reason to believe that the funeral home had illegally…
