Advertising to bring results

By Funeral Director Daily / September 27, 2023 /

  If you want to grow your business — whether through at-need or pre-need — there are some basics you need to understand about the consumer mind.  You also need to understand how to reach those consumers. . . . Today’s column will touch on both of those aspects and hopefully point out some strategies…

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Are funeral homes “underestimating” the value of convenience to our consumers?

By Funeral Director Daily / August 29, 2023 /

    I’ve never been a procrastinator about planning or getting things done.  However, the world around me has changed over the last couple of decades and because of that, and today’s convenience in purchasing,  I don’t need to plan or purchase certain items as early as I did in the past.   Take for…

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Paying for your funeral with your HSA. Why not?

By Funeral Director Daily / August 23, 2023 /

  Last December I was welcomed into the world of Medicare.  Prior to that I had either had my health insurance paid for by the business I was working for or, since I sold our funeral home, paid for it out of my own pocket on an individual plan basis.  Quite frankly, Medicare and its…

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Does dementia reduce “funeral spend”

By Funeral Director Daily / August 11, 2023 /

    “Out of sight, out of mind”.   That’s a refrain I’ve heard often.  Generally, it refers to when you have not seen somebody or something for a length of time then that person or that thing falls out of your thought process.  It’s common sense and it happens.   At Funeral Director Daily…

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Is your message reaching the “Right” audience?

By Funeral Director Daily / August 1, 2023 /

    I think every funeral home owner and marketing directors of larger funeral home, crematory, and cemetery operations by now understands that social media has some say in how people perceive your business is operated and how it may take care of their family if and when necessary.   One big question, however, is…

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End-of-Life “Purpose” insurance seems to be moving toward Pre-Need

By Funeral Director Daily / July 27, 2023 /

    When you think of End-of-Life “Purpose” insurance there are two basic types.  First, there is Pre-Need which is generally sold by funeral or cremation providers with the death benefit proceeds going directly to those providers to pay for services that have been pre-planned by the purchasers or their caretakers.   Then there is…

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Another argument for Preneed. . . .

By Funeral Director Daily / July 13, 2023 /

      Americans are taking a loan, early withdrawal, or hardship withdrawal from their retirement plans at record rates according to this article from Yahoo Finance.  And, one of the top reasons why, according to the survey, is to pay for a funeral.   According to the survey released by by the non-profit Transamerica…

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Community events can lead to the “Connection” you need

By Funeral Director Daily / June 15, 2023 /

    I’ve lived in the same growing community my entire life.  I know a lot about the community. . .as a matter of fact my two sons always tell me “I have accumulated a wealth of worthless knowledge about it”!!   Living here for a long period of time, being interested in my community,…

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Preneed Marketing: What age to aim at?

By Funeral Director Daily / June 14, 2023 /

    When a company commits marketing dollars to a specific purpose they want to make sure that those dollars move the needle  as far as they can.  So, a topic I’m interested in is at what age should a funeral home start putting preneed marketing in front of a potential client?   I’m certain…

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Do Death Care consumers trade down in a weak economic environment?

By Funeral Director Daily / May 31, 2023 /

      Has the death care community ever studied if, when faced with economic difficulties, the purchase of death care such as funerals, caskets, cremations, and other services reflect those economic times or do the vast majority of death care consumers select the disposition option, such as burial and cremation, that is most meaningful…

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