Funeral Directors can be the “Local Connector”

By Funeral Director Daily / March 23, 2023 /

    I’ve thought about this many times over the years, but the older I get the more I believe it is true.  That is that there is probably no one in your local community that knows the community better than the local funeral director.   It hit me yesterday as I was at the…

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Mapping Your Customer Journey: A Visual Tool for Deathcare Marketing

By Funeral Director Daily / March 22, 2023 /

    Editor’s Note:  Today Welton Hong, CEO and founder of RingRing Marketing takes over the pen and gives us some valuable advice on Deathcare marketing.  His article begins right here:   When was the last time you studied a map, planning out your route for a vacation or a trip to the ICCFA Convention?…

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This reminds me of the funerals that I used to see

By Funeral Director Daily / March 21, 2023 /

      This article that was first published in the Los Angeles Times begins “It was standing-room only in the cavernous Cathedral of Our Lady of the Angels, where the funeral Mass for Bishop David G. O’Connell was held Friday morning. And it seemed every one of the 3,000 mourners in attendance had a…

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It’s not just the big guys making acquisitions

By Funeral Director Daily / March 17, 2023 /
Acquisitions ad

  As small town funeral home operators we many times look at the acquisitions of the big public companies or the regional consolidators with a little envy about being able to do that ourselves.  We look at how they get faster growth and more revenue and in many instances we know that we would like…

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Preparation Matters

By Funeral Director Daily / March 16, 2023 /
Preparations ad

    At times I get my ideas for articles from unusual places.  Last Sunday I was sitting in our church when the pastor noticed a less than average crowd.  He then made the comment that “Preparation Matters” and went on to say that he thinks many in the congregation had not planned for the…

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Care for the Dead. . .Comfort for the Grieving

By Funeral Director Daily / March 14, 2023 /
Embalming fluid image

    It’s not every day that you turn to the magazine Popular Mechanics to find an article about the Death Care profession.  However, that is exactly where I found this article about “Have trocar will travel” embalming and body preparation specialist Monica Torres.   I was unaware of Torres and her company NXT Generation…

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Can the 4-day work week succeed in funeral service

By Funeral Director Daily / March 13, 2023 /

    If you own, operate, or manage a Death Care business you have massaged your business through the pandemic, supply chain breakdowns, inflated related cost issues, and more in the past two to three years.  Are you ready for what many people are advocating in the near future — the “4-Day Work Week”?  …

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Influencers and events leading to modern Death Care

By Funeral Director Daily / March 9, 2023 /

    Last week we wrote of the death of Robert L. Waltrip, founder of funeral and cemetery business Service Corporation International (SCI).   In the article I wrote that Waltrip was arguably the biggest influence on the direction of the Death Care in the United States during the last half of the 20th century.  …

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In Memoriam: Robert Waltrip, SCI founder — Services today

By Funeral Director Daily / March 3, 2023 /

        Robert L. Waltrip, age 92, founder of death care company Service Corporation International, died on Monday, February 27, 2023.  A Celebration of Life service is scheduled for today (March 2).  Interment is scheduled in the Reflection Garden of Memorial Oaks Cemetery in Houston, Texas.   You can access an obituary powered…

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Bucking the trend

By Funeral Director Daily / March 2, 2023 /

    “The reports of my death are greatly exaggerated” is a popular misquote attributed to author Samuel Clemens, known by his pen name, Mark Twain.  However, that quote has stayed with Clemens (Twain) forever and is now simply a part of his lore.   The same thing may be said for cemeteries.  The demise…

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