Titan Casket continues “edgy” journey to find their audience

By Funeral Director Daily / April 26, 2024 /

    On Wednesday of this week arguably the most innovative and edgy marketing tool was turned loose on the funeral buying public when Direct-to-Consumer casket company Titan Casket unveiled their new relationship with Elan Gale’s “The Year of Elan’s Productions” and actor David Dastmalchian in releasing “Grave Conversations”.   Here’s what an article from…

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Federal Trade Commission bans “Non-Compete” agreements

By Funeral Director Daily / April 25, 2024 /

    “This rule affects every segment of the American economy and in a simple 3-2 vote destroys billions of dollars in value that employers have spent in compensation for a covenant not to compete”.  That quote is part of the message delivered in a National Funeral Directors (NFDA) Special Bulletin on Tuesday by NFDA…

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Take Ring Ring Marketing for a Test Drive

By Funeral Director Daily / April 24, 2024 /

    When it comes to technology I am a confessed “Novice”.  And personally, with Social Media I am pretty quiet too. . . . or maybe my life is dull enough that none of it deserves to be shouted from the rooftops on all the “sharing’ sites.   However, from having Funeral Director Daily…

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Are funerals “Negotiable”? This guy says so

By Funeral Director Daily / April 23, 2024 /

    So, you have to understand my sense of humor, but every once in a while I will be at a Quick Service Restaurant (QSR) such as Taco Bell or McDonalds and let’s say the order taker/cashier rings up my order and says something like that will be $10.29.  With a straight face and…

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The paradox that is killing funeral service

By Funeral Director Daily / April 18, 2024 /

    Last week Angie and I attended a visitation service for a neighbor at the funeral home I used to own and operate.  While there we witnessed first hand the care the family was receiving and we could just tell that the friends and neighbors who stopped by, and the stories they told, were…

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Dignity, care, and respect. . . bringing the fallen home

By Funeral Director Daily / April 15, 2024 /

    On Saturday night I was at a movie, came home and turned the television on to catch the news and learned of the missile bombardment of Israel that Iran took responsibility for.  Now, I don’t know all the nuances of the political world that comes into these types of situations around the world,…

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Has Inflation hit your bottom line yet?

By Funeral Director Daily / April 12, 2024 /

  There is no doubt that the cost of inflation in doing business will affect the bottom line of businesses unless they do something to counter the effect.  It’s a pretty simple equation in the “View from the Top” that if business sales are the same then the upward inflationary costs of labor, utilities, advertising,…

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Dylan said it first, “The times, they are a-changin”

By Funeral Director Daily / April 10, 2024 /

    Sometimes I find my inspiration for these writings in the oddest of places. . . Yet, I seem to have this ability to relate things that I see in everyday life to the funeral profession and funeral business.  It happened again this past weekend.   On Friday I received a phone call from…

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Cash is King. . . .make sure that you turn your services into cash

By Funeral Director Daily / April 9, 2024 /

    Last week Funeral Director Daily published this article titled “Know your customer — How’s their credit”.  That article delved into the American consumer credit profiles and why, before extending credit, you needed to know the consumer you are dealing with. . . and how difficult that is in today’s market.   The article…

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Will a “Celebrant on Staff” make a difference to consumer choice

By Funeral Director Daily / April 4, 2024 /

    I received an unsolicited e-mail the other day about taking a course that would lead me to become a “Certified Funeral Celebrant”.  I’m not interested in that but, more and more, I see greater numbers of the consumer public shedding the idea of using formal clergy in the memorialization of their loved ones.…

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