Business

Business

It’s not such a somber place anymore

My first real recollection of a funeral was when my father’s mother, my grandmother, died when I was five years old.  And, interestingly enough, even with my family in the funeral profession, what I remember about the “funeral” was not being allowed to go.  I can actually remember being held at home with a babysitter, while my older brother who was nine years old got all dressed up and left the house with my parents.  I can remember thinking, “What […]

Business Products

Playing the “What if” game

If you want to stay ahead of the curve in whatever you are doing I would suggest to play the “What if” game every once in a while just to see where you are standing.  The “What if” game can be played in all lines of business and is, in my opinion, a great exercise to determine the future sustainability of your business in its present form. I recently saw an article on a funeral home where they were telling […]

Business

Are you diligent enough to succeed

One of the great things about not working every day anymore is that I now have the time to be “intentional” about myself.  Back in the day of every day work my routine was get up, shower, a quick cup of coffee with a glance at the daily newspaper, and then off to work by about 7:30 am to put in a full day.  And, as you know about our profession, a full day for funeral directors may mean closing […]

Business Cemetery

The problem with cemeteries

We’ve now moved into the 4th quarter of 2020 and with that timing we have had 6 full months of the COVID world results in death care.  We know from listening to the news, looking at public death care company reports, and anecdotal reports from our colleagues that while funeral homes have been learning to do business in the COVID world, the financial results still probably lag where we want them to be. We know that there has been a […]

Business

What are the consumer trends

I left full-time employment in the funeral profession at the end of the 2013 calendar year.  At that time I was aware of a young, emerging company called Passare, whose web-site you can see here.  What I remember of Passare is that, I believe,  it was a product of Funeral Directors Life Insurance Company (FDLIC) and was a technology that was meant to improve funeral directors performance during arrangement conferences. If you go to their web-site you will see that […]

Business Preneed

Preneed sales. . . . The Elevator Pitch

The other day I wrote an article that was titled “Selling Preneed. . .   .positively” which you can read here.  The bottom line of that article was to illustrate when advising on preneed, to promote preneed in a positive fashion.   I went on to say how, when I did seminars on funeral pre-arrangements, I tried to put a positive spin that it (preneed financial planning) was just the next step in a life full of prudent financial decisions the consumer […]

Business

Funeral Directors: Know that you are appreciated

For almost 35 years I went about doing my job as an owner/operator of a mortuary.  I answered calls, I did some embalmings, I met with families, and I conducted thousands of funerals.  I know that by my nature that I am a “people pleaser” and I always strived to please everyone whom I was working for.  If that meant staying late for a visitation. . fine. . . if it meant missing watching a Vikings game on a Sunday […]

Business Regulations

Will regulations kill small town funeral homes

I started to read this linked article from Fort Wayne Business that you can access here with the thought of including another story on a locally owned small town funeral home investing in their community by building new facilities to serve the people of that community.  The article deals with owners Miles and Tarah Wilson building a new funeral home in Huntertown, Indiana, and the headline of the article states “Huntertown community welcomes Sheets and Childs Funeral Home”. My thought […]

Business

When the school bell rings

I believe that I’m now in my 8th month of living in the COVID world.  And, in that world a lot has changed about how I do things.  Even with the change, however, things seem to be slowly returning to normal in my state of Minnesota.  Our students are in school, our high school football team started play last Friday night, and I noticed business, almost as usual, when I was on the campus of the University of Minnesota for […]

Business Cremation

How direct cremation pioneer Pure Cremation has disrupted the UK’s funeral industry

*Re-printed with permission from Pure Cremation. Before 2015 the funeral industry in Great Britain still looked and felt very Victorian. Most ceremonies were still rooted in 200-year old traditions and any deviation from the norm was frowned upon by both funeral directors and mourners. However, this was set to change when veteran undertaker Bryan Powell along with his wife Catherine encountered a few people unwilling to accept the default format because it did not suit the deceased’s worldview and lifestyle […]