Business

Business

Do you know your vendors?

There is an incredible amount of trust in the death care business.  Families trust funeral directors to care for their most prized possessions — their loved ones who die.  And, good funeral directors know of that trust and do everything within their power to diligently carry out the requests of families who put that trust in them. Funeral homes, sometimes backed by generations of fine service put their reputations on the line everyday by how they carry out the services […]

Business

The opportunity for the “Not so Big” funeral business across North America

We commented on an article about what an author called “Big Funeral” in last Friday’s edition of Funeral Director Daily.  While I told you I didn’t agree with much of the article from Wired, I thought it was a pretty good read and, at least, one author’s not so great opinion of the death care profession. The article, and some of its reference points, made me do a little more research on “What is the state of funeral homes in […]

Business Regulations

“Big Funeral” and some thoughts on “Universal Death Care”

The funeral profession has long had its critics.  Those of us in the profession have to understand that and know that from time to time we are going to be broadsided by those critics’ calls for change. Recently this article entitled “How ‘Big Funeral’ made the afterlife so expensive” was published in Wired.  It’s a good, if not one-sided, article that starts off by saying this, “You can’t die these days because it’s too expensive“.  It goes on to say […]

Business Cremation Products

Will pet cremation be the next “Big Thing” in the funeral home business?

Every once in a while I come across a couple of items that are sometimes related and it makes me think about potential business aspects of the items when combined together.  That recently happened to me once again — late in September I received a marketing e-mail from the Cremation Association of North America (CANA) regarding “Pets and Cremation”.  And, just on Tuesday, Funeral Director Daily did an article on “Customer Acquisition vs. Customer Retention.” It made me wonder. . […]

Business Preneed

Acquisition vs. Retention. . . .where to concentrate?

It’s an age old debate that is carried on even in MBA classes at major colleges.  . . . . .Where are your advertising dollars spent best — on Customer Acquisition or on Customer Retention?  A local issue in a concern outside of the death care industry had my friends and I debating it over coffee this weekend. You hear a lot in the public markets about companies adding customers.  However, very seldom do we hear about “Net New Customers”.  […]

Business Products

The story behind the anti-vaccination funeral home campaign hoax

Last weekend people in Charlotte, North Carolina, had the opportunity to see a truck drive around the area with this message on the sides and rear, “Don’t get vaccinated: Wilmore Funeral Home“.  According to this article from CNet, the truck sparked a viral buzz. Turns out that there is no Wilmore Funeral Home and if you hit the advertised web-site, www.wilmorefuneralhome.com, here’s where you would land.  It’s actually a web-site promoting getting a Covid-19 vaccination. . . . the exact […]

Business

Oh. . . how the work world is changing around us

I read this recent article from Yahoo Finance where the COO of Salesforce, Bret Taylor, states that if he was starting a company in today’s world he would first start with the company’s “Digital Headquarters” rather than an operational physical headquarters.  That statement alone shows the “mega shift” in business, workforce, and consumer acquisition thought over a period of less than five years. Taylor states in the article, “Consumer goods companies are going direct-to-consumer, supply chains are going digital and […]

Business

The bartender becomes a mortician

I don’t know if it is just me or others see it too.  For years funeral directors seemed to work in anonymity, but when someone called us we were always there to answer.  However, because of the Covid-19 pandemic, I seem to think that funeral directors and morticians are finally seen in our society for the good we do. I also think that is a good thing. . . and that it will lead to better things in the future.  […]

Business

The FedEx strategy shift. . where do funeral homes go?

Editor’s Note:   For as yet unknown technical reasons, our daily article was not sent out earlier this morning.  Sorry. . here it is. All things are created equal. . . . until they’re not.  In the death care business I’m not so sure all of the calls we get at our funeral homes are created equal.  A death call that ends up being a full traditional funeral with casket and vault sale is probably more than equal to a direct […]

Business

Don’t let inflation leave your business behind

The time to set your budgets for 2022 is fast approaching.  To make your business turn into profits, and your work worthwhile, it is imperative that you realistically look at the services you provide and the mix of those services so that you can have an accurate idea of the revenue you are going to bring in during the next business year.  It is also imperative that you look at the expenses that you are going to incur with some […]