Re-evaluating the Funeral . . moving away from religion

By Funeral Director Daily / February 7, 2023 /

    There is not only a lot of talk lately about the funeral, memorial service, and celebrations that families are contemplating  in the future for themselves and their loved ones, but there is also a lot of investment money being spent on companies who want to be on the upside swing of what these…

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Treating customers honestly and ethically is essential to build your brand

By Funeral Director Daily / February 6, 2023 /

    It’s probably happened to all of us at one time or another.  You thought the answer you received in a buying decision was the final answer, but, at the end of the day, it turned out to be a partial answer and you became a disappointed purchaser of that good or service.  …

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Ohio funeral home expands by purchasing a neighbor

By Funeral Director Daily / February 2, 2023 /

    This article from the Canton Repository announced last week the purchase of Canton, Ohio, based funeral home Kreighbaum-Sanders Funeral Homes by Alliance, Ohio, based Cassaday-Turkle-Christian Funeral Home.   Cassaday-Turkle-Christian’s Adam Christian made the following comment, according to the linked article, “We are honored that the Sanders family has given us the opportunity to…

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How’s your “Focus”?

By Funeral Director Daily / January 31, 2023 /

    “Focus” is defined by the Oxford Dictionary as “the center of interest or activity”.  We hear the word a lot.  For instance if you want to improve your golf game you might be told, depending on your present strengths, to “focus” on your weakness. . . and improve it, whether that is driving…

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Merchandising your Service Charge

By Funeral Director Daily / January 30, 2023 /
Podcast2 Microphone

    Alan Creedy and Danny Jefferson are two veterans in the death care business.  They have not only managed and owned funeral homes but have advised hundreds of death care operators.  The two of them put out a podcast entitled “Two Guys and a Question“.  I recently listened to one of their podcasts that…

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Cremation — already the “New Tradition”

By Funeral Director Daily / January 30, 2023 /

  It’s no secret that as a percentage of dispositions, cremation continues to grow.  This article from Forbes entitled “Cremation is gaining popularity as funeral costs rise”  gives that indication and their thoughts on why that is so.   Forbes states in the article that over the last 15 years the United States cremation rate…

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How do consumers come up with the money to pay for funerals?

By Funeral Director Daily / January 27, 2023 /

    Yesterday we took a look at how funeral merchants should expect their clients to pay for the services that they select.  Our article took a look at crowdfunding, credit cards, savings, and, of course, preneed funding.  And, we concluded that as good as it is to get payment done and out of the…

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Paying for a funeral

By Funeral Director Daily / January 26, 2023 /

  I ran across this article the other day that is entitled, “Financing a Funeral:  Crowdfunding, insurance, credit cards, loans, and payment plans”.  The article comes from a publication called “The Enlightened Mindset” and appears directed towards the consumer.   I don’t think it is a “bad” article, but you can also tell it is not…

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Will “State of Mind” affect the acquisition market in 2023?

By Funeral Director Daily / January 25, 2023 /

  People from not only the United States, but from almost every country around the world have seen a whip-saw of economic conditions since the pandemic year of 2020.  It was a pandemic economy that saw the “stay at home” commerce of technology and furniture or home improvement sales grow by leaps and bounds and,…

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Here’s some creative ideas that have added traffic to local funeral homes

By Funeral Director Daily / January 23, 2023 /

  Back in junior high school when I took aptitude tests for future employment ideas the results for my tests were always that I should go into “Marketing”.  I pursued mortuary science but I do believe that my “marketing aptitude” was helpful in building our funeral home business.   And, while “marketing” can be about…

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