Business
Funeral homes and cremation providers have seen the revenue numbers that they bring in flatten as more consumers have continued to prefer less expensive services, such as cremation, over traditional burials for the past three decades. And, as more and more options become available to the consumer, including options where a traditional funeral…
As you read this today I will soon or already have given a presentation at the Cremation Association of North America (CANA) International Convention. I was asked to speak on the Fads, Trends, and Traditions of Death Care from the historical past and looking into the future into what may come. Looking…
Yesterday we received this press release from the National Funeral Directors Association that stated a Letter of Intent was signed between the Boards of Directors of the National Funeral Directors Association (NFDA) and Selected Independent Funeral Homes to pursue a merger to unite the two organizations. The press release also made this comment:…
Maybe it is just because I want to put that time period out of my mind but I don’t think of the global pandemic of 2020-2021 very often anymore. It was a time period that I was pretty much home-bound and cautionary. And, I remember it as a time of great uncertainty for many…
Today’s funeral homes and funeral suppliers understand the importance of marketing. Whether they have a dedicated marketing department or rely on an outside resource, most companies invest considerable time and resources in websites, social media, email marketing, search engine optimization (SEO), digital advertising, and online reputation management. These tools are essential, and today’s…









