“. . . . delivers a compassionate and thoughtful approach to saying goodbye to loved ones“.  That’s a quote from one of the testamonials that I discovered when I looked up Tomorrow Funerals of Australia.

I come across a lot of things when I am researching articles for Funeral Director Daily.  And, it is interesting and pretty much universal, that one of the main drivers of articles on funeral business world-wide is the “search for new and different ways to memorialize”.  You will find as you look into Tomorrow Funerals that it isn’t so far off the norm of what others provide, but like other new ideas there seems to be a “twist” to the services that are provided that hits home with families.

From my point of view, it is pretty fair to say that the traditions such as casketed earth burial and even cremation are now “time-honored” traditions that appeal to many. . . . However, it is also my opinion that those types of memorialization processes, on their own, appeal to less and less as time moves on.

And what does appeal to more and more is a sense of contemporary search and discovery for the appropriate memorialization process for their personal thought waves.  I think the Death Care business is finding that future clientele is almost always in a constant search for a new process of memorialization and the fundamental truth of that search for the masses is that “healing memorialization” is coming in many small niche waves.

Tomorrow Funerals of Australia seems to have found a service that resonates with many.  Their fixed pricing and controlling the services seems to be something many families approve of.  For AUS $6,800 (US$ 4,537) Tomorrow Funerals will arrange for a cremation with an eco-friendly coffin, provide a celebrant to plan, write, and produce a memorial event, and hold the event at your venue or one of their pre-approved venues.

Here is the website for Tomorrow Funerals

Tom Anderson
Funeral Director Daily

Funeral Director Daily take:  I take it that the “Fixed Price” promise is a business producer.  Death Care services in Australia, much like the United States, have become somewhat “Price Confusing”.  Ambiguous general price lists and the lack of internet transparency on prices has caused much confusion among consumers and, in my opinion, is causing “price certainty” to be a proposition that consumers value more and more.

Tomorrow Funerals, at least on their website take that ambiguous situation and turn it into a price promise. . . Here’s what their website says about “A Fixed Price Funeral“:

ONE SIMPLE TRANSPARENT PACKAGE.
No stressful decisions. No worrying about hidden costs. We give you everything you need to create a truly bespoke celebration.

I think that can be a powerful statement for prospective clientele that are worried about costs getting away from them. . . .And, Tomorrow Funerals gives the consumer virtually all they need for that price. . . . Then, tip the scales a little farther by including a Celebrant in the cost and I believe consumers can really find value and less anxiety in this type of package.

More news from the world of Death Care:

• In Canada, bodies go unclaimed as costs put funerals out of reach.  Reuters
• Letter:  Thoughts on Oak Grove Cemetery policies.  Delaware Gazette (OH)
• “Die now, pay later”:  funerals are pushing grieving families into debt as the cost-of-living crisis hits.  The Guardian (Australia)
• Building on the Brand:  Kearney Funeral Homes continues to expand operations.  The Times-Tribune (PA)

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