Some funeral homes including Australia’s largest provider of death care services InvoCare, have embraced the idea of Pet Death Care as part of their service options.  The Cremation Association of North America (CANA) will be holding their annual Cremation Innovation Convention next month in Atlanta, Georgia, and pet services will be an item for discussion.

Here’s what CANA says about the session on business diversification:

“Adding additional data to inform your business plans, the 2020-2021 APPA National Pet Owners Survey states that 70% of U.S. households own a pet, or roughly 84.6 million homes. In 2020, it is estimated that over $103.6 billion was spent in the U.S. on these pets for everything from food to vet care to grooming and boarding. Because most people see their pets as members of their family, they are often willing to pay more for pet death care as well. For many, diversification means adding pet services to death care operations and considering whether to include these furry family members in memorialization options.

Donna Shugart-Bethune is Public Relations & Marketing Director for her family’s business of Deceased Pet Care Funeral Homes and Crematories and Executive Director of the International Association of Pet Cemeteries & Crematories (IAOPCC). She joins the session to talk about the pet memorialization market and opportunities for your business.”

For more information on this seminar and more information on the CANA Cremation Innovation Convention click here

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