Products

Business Products

Checking in on Natural Organic Reduction

In December it will be a full two years since Recompose, the United States first human natural organic reduction (NOR) disposition service was legal and open for business.  NOR is more commonly known as “human composting”. We thought it might be a good time — on the precipice of the business’ second anniversary of being open for business to check in and see how things are going.  We did so, not with an interview but with information from this recent […]

Business Products

The Best of Baltimore

In my home state of Minnesota there is a sports writer who every Thanksgiving creates an article and makes a case for the worst person or thing that has happened on the Minnesota sports scene in the past year.  I’ve taken some inspiration from that but have also taken into account something my mom drilled into me, “If you cannot say something good about somebody, then say nothing at all”. So, in the spirit of recognition, but also taking my […]

Business Products

Tattoo preservation becoming more mainstream

If you haven’t noticed that families are continuing to look for new ways to memorialize their loved ones you haven’t been looking.  For many of us casketed burial with a monument for memorialization may be what we want or columbarium sheltering of cremated remains in a cemetery with memorialization recognition may be what we want.  That’s the way memorialization has historically been done. . . . But the new generation of mourners is looking for ways to memorialize loved ones […]

Business Products

The next frontier in death care customer acquisition and retention

Yesterday I teased that today I would introduce you to a company that is, in my opinion, far ahead of the curve in helping to meet today’s, and tomorrow’s consumers where they are in relation to looking at and committing to their death care plans. First of all, I want to tell you a little bit of how I see the world of information changing.  I’ve told you before that I’m an avid golfer  — not a good golfer, but […]

Business Preneed Products

The move to “Pre-Emptive” marketing

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way it worked. We didn’t want to wish bad things on to our future clients.  It just did not feel right to say, “When you die, […]

Business Products

Transcend continues movement of forest into “product”

This article from Fast Company introduces us to a new start-up in the burial and memorialization space, Transcend.  Transcend, the brainchild of founder and CEO Matthew Kochmann, plans to be somewhat like Better Place Forests in that they will be bringing forests and trees into the realm of memorialization. Unlike Better Place Forests, where a mature tree is purchased as the base for interring cremated remains, Transcend will offer “tree burials” in which a full human body is buried.  According […]

Business Cremation Products

The niches keep coming

As long as I’ve written this blog I’ve predicted that death care – that is dispositions for the dead human body – will eventually become increasingly a collection of “niche” businesses.  That is, compared to what we have gotten used to seeing. . .a funeral home that takes care of your every need in the disposition realm — earth burial, cremation, and even anatomical donation. We have cremation friendly niche providers now and we have green funeral providers now as […]

Products Regulations

Newsom signs Human Composting bill, California becomes 5th state to legalize

Earlier this week California Governor Gavin Newsom quietly signed a bill that now becomes law which includes disposition of the dead human body via “human composting”.  According to this article from KABC Television of Los Angeles supporters say it’s an environmentally-friendly alternative to traditional end-of-life options. The law does not go into effect until 2027.  At this time, however, it marks California as the 5th state that has allowed Natural Organic Reduction (NOR) as a legal way of human disposition.  […]

Products

The Living Casket??

In today’s morning edition of Funeral Director Daily we wrote about how fads can become trends which may eventually become traditions.  By coincidence we recently came across this article from Trend Watching which introduces their “Innovation of the Day”.  And that innovation is from the Netherlands and is known as the Living Cocoon, a biodegradable casket made of mycelium. You can learn more about, and see, the Living Cocoon here. Here’s what Trend Watching says of the Living Cocoon:  “It […]

Business Products

Fad, trend, or tradition?

New products and services used by the American public seem to start as fads, become a trend, and then, those with staying power evolve into a tradition of life.   Over the last few days I’ve noticed a couple of products that have either followed that road map or may be on their way to dissolving.  And, I think that there is something for death care professionals to learn from the process. On one hand let’s look at Peleton, the stationary […]