The New Pioneers

By Funeral Director Daily / December 9, 2022 /

Part of what I’ve always done is watch the trends.  I wasn’t the first to put a crematory in my funeral home, but I did see the trends and was the first in my county to do so.  I also wasn’t the first funeral home to add staff to concentrate on preneed funeral planning and…

Read More

Federal Trade Commission communication hints at “Funeral Rule” retention & modification

By Funeral Director Daily / December 6, 2022 /

The Federal Trade Commission issued the “Funeral Rule” in 1982 with an effective date of September 1984.  Since that time it has operated as a consumer tool for price comparison in the funeral home market.  This recent communication from the FTC asks for additional comments on several items by January 3, 2023, as the FTC…

Read More

Are funeral directors losing their “clout”?

By Funeral Director Daily / November 30, 2022 /
SeekingInformation Graphic

There was a time when if you needed information on a task or a service you went direct to the source to find the information needed.  Remember, when your watch didn’t work you would take it to the local jeweler to diagnose the issue. . . . Or if the electronic device you just purchased…

Read More

Checking in on Natural Organic Reduction

By Funeral Director Daily / November 25, 2022 /

In December it will be a full two years since Recompose, the United States first human natural organic reduction (NOR) disposition service was legal and open for business.  NOR is more commonly known as “human composting”. We thought it might be a good time — on the precipice of the business’ second anniversary of being…

Read More

The Best of Baltimore

By Funeral Director Daily / November 23, 2022 /

In my home state of Minnesota there is a sports writer who every Thanksgiving creates an article and makes a case for the worst person or thing that has happened on the Minnesota sports scene in the past year.  I’ve taken some inspiration from that but have also taken into account something my mom drilled…

Read More

Tattoo preservation becoming more mainstream

By Funeral Director Daily / October 24, 2022 /

If you haven’t noticed that families are continuing to look for new ways to memorialize their loved ones you haven’t been looking.  For many of us casketed burial with a monument for memorialization may be what we want or columbarium sheltering of cremated remains in a cemetery with memorialization recognition may be what we want. …

Read More

The next frontier in death care customer acquisition and retention

By Funeral Director Daily / October 21, 2022 /

Yesterday I teased that today I would introduce you to a company that is, in my opinion, far ahead of the curve in helping to meet today’s, and tomorrow’s consumers where they are in relation to looking at and committing to their death care plans. First of all, I want to tell you a little…

Read More

The move to “Pre-Emptive” marketing

By Funeral Director Daily / October 20, 2022 /

When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen.  When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way…

Read More

Transcend continues movement of forest into “product”

By Funeral Director Daily / October 17, 2022 /

This article from Fast Company introduces us to a new start-up in the burial and memorialization space, Transcend.  Transcend, the brainchild of founder and CEO Matthew Kochmann, plans to be somewhat like Better Place Forests in that they will be bringing forests and trees into the realm of memorialization. Unlike Better Place Forests, where a…

Read More

The niches keep coming

By Funeral Director Daily / September 30, 2022 /

As long as I’ve written this blog I’ve predicted that death care – that is dispositions for the dead human body – will eventually become increasingly a collection of “niche” businesses.  That is, compared to what we have gotten used to seeing. . .a funeral home that takes care of your every need in the…

Read More