Preneed
As so often happens in my world I’ve had some real life and/or businesses experiences or discussions in the last week or ten days that has made me think about Death Care. And, specifically to today’s article, about how the acquisition solicitation of client families to choose your specific Death Care operation for…
Okay — that headline is somewhat of a trick question. I’m guessing that your funeral home is “streaming” services. . . . . but, are you “streaming” in your advertising and branding strategy? As of March 2025 “streaming” represented 43.8% of overall TV watch time in the United States. And, it is…
As you can read in this recent article from the Insurance NewsNet a plaintiff in Arkansas is alleging that Globe Life “routinely canceled small life insurance policies when confronted with claims”. The article goes on to say that “The small policies, generally $5,000 to $20,000, are sometimes known as “burial” policies and…
It’s s question that I have a hard time answering or getting an answer to. The question being, “What is the number of preneed policies a funeral home needs to write to move market share forward?” Or even more basic, “What is the average ratio between going-concern funeral homes as it comes to…
It’s the end of summer in Minnesota and lots of our friends get ready to embark on the journey to warmer climates soon. So, it is a good time to say good-bye to our summer Minnesotans and wish them well until we see them again next Spring. Angie and I did that last…
There’s always a risk when a funeral home firm acquires another location. There’s even more risk when a funeral home acquires a location that has had its license suspended by a state board of funeral directors. However, as you can read and view in this report from Pennsylvania’s WTAJ-TV News that’s exactly…
When I was operating my funeral home most of my energy went to taking care of the families I was serving, taking care of the staff I was leading, and taking care of the budget I was trying to meet. Doing all of that didn’t always leave enough time to thoroughly look after the…
I think that there still is a discussion about “Guaranteed” vs. “Non-Guaranteed” preneed funeral contracts. Although, I would argue that for the past decade or so the vast majority of preneed accounts sold by funeral homes are “Guaranteed”. By that I mean that the services and merchandise is picked out at pre-arrangement time…
If you have been anywhere near a television, radio, smart phone, newspaper, or other news media you know that President Trump’s signature piece of legislation, the “Big, Beautiful Bill” was passed and signed into law over the extended 4th of July weekend. I’ve always liked to stay up-to-date on current events and learn…
When you are in a competitive business you need to acquire customers and then find a way to make sure that those customers are “commited to you”. Many times acquiring the customer might be the easy part, but making sure the customer stays commited to you and loyal to your brand can be…
