Preneed
I happened to drive by the Douglas County Fairgrounds earlier this week and notice that the fair was already upon us. That signaled to me that the end of summer was not too far off and gave me an idea for writing a post about the fall season being a great time to capitalize on…
Read MoreI wrote a story yesterday on the timing of advertising telling consumers about the benefits of pre-planning one’s own funeral or cremation services. When I did that article I did not envision a follow-up or series of pre-need articles, but a day later here is another angle I have thought about often concerning pre-need and…
Read MoreI noticed yesterday when I drove past the local fairgrounds that everything was getting set up for our county fair. I then realized, wow, it is the middle of August and fair time already. For many of us in the upper midwest fair time signifies harvest and the start of another school year just around…
Read MoreThe state of Colorado is in the news often these days. Demographers tell us that in many ways it appears to be a bellwether of things to come in the United States. It is growing by leaps and bounds, the diversity of the people is rapidly expanding to resemble what America’s diverse population will eventually…
Read MoreI think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world. However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing…
Read MoreScott Turnbull is an Australian funeral director who has worked in that occupation for the past 25 years. In an article that you can read here from the Australian Financial Review Turnbull states that while some weddings take over a year to plan, funerals are generally planned and executed in one week or less and…
Read MoreLast October we brought you a story about an Austin, Texas, funeral home where the Texas Department of Banking (TDB) had opened an investigation. You can read about that story concerning the Austin-Peel and Son Funeral Home here. The investigation was opened because the TDB had reason to believe that the funeral home had illegally…
Read MoreSometimes if you listen to some of the younger self-proclaimed death care industry experts, you would think that funeral service is only about getting your brand name on social media. And sometimes I’ve been accused of being a little old fashioned in my thinking about how to build a brand in the death care industry.…
Read MoreLast week we examined the 3rd quarter financial results for Service Corporation International. When we did that we noticed, and told our readers, about the success that their preneed funeral services seemed to be having. We actually told readers to compare what they are doing in their own businesses to SCI to make sure that…
Read MoreThere are some interesting things happening in the financial world in Australia. Lately there has been quite a bit of publicity from the Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services industry about the financing of funerals while still living. My guess is that a lot of this has reached the public…
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