Preneed

Reflections on “Our” world

By Funeral Director Daily / November 17, 2021 /

Writing on “Death Care” gives me very wide latitude.  There’s a lot to it — and it’s not only about funerals and cremations, funeral homes and crematories, cemeteries and burials, but there is the finances of the industry, the manufacturing of the industry, the mortuary training of the profession, and all of the interesting people…

Acquisition vs. Retention. . . .where to concentrate?

By Funeral Director Daily / October 5, 2021 /

It’s an age old debate that is carried on even in MBA classes at major colleges.  . . . . .Where are your advertising dollars spent best — on Customer Acquisition or on Customer Retention?  A local issue in a concern outside of the death care industry had my friends and I debating it over…

This is the week

By Funeral Director Daily / September 27, 2021 /

This is the week that Congress should act on the Biden Administration’s key piece of legislation, the $3.5 trillion “Human Infrastructure” bill.  Regardless of what happens or how you feel about that bill, I thought it would be interesting to look back on how death care has fared from the other two large social bills…

An interesting look at disposition intentions

By Funeral Director Daily / August 26, 2021 /

Every once in a while I will come across a survey on some aspect of the death care world that doesn’t quite jive with what I’ve been led to believe.  Normally when that happens I’ll find out the survey was constructed and completed by some one from outside the traditional death care world. When that…

Assurant closes sale of Global Preneed unit to CUNA Mutual Group

By Funeral Director Daily / August 11, 2021 /

In a follow-up to what Funeral Director Daily reported in March, this press release will inform you that Madison, Wisconsin, based CUNA Mutual Group has closed on its acquisition of Assurant Global Preneed.  The press release states that the purchase price was approximately $1.35 billion. Assurant CEO Alan Colberg said this in the release, “This…

SCI sees 2Q 2021 Revenue per Service jump over $600 per case

By Funeral Director Daily / July 30, 2021 /

Earlier this week the largest funeral home and cemetery operator in North America, Service Corporation International (SCI), revealed their results for the 2nd Quarter of 2021.  It was a much anticipated report as it would mark a comparison with the 2nd Quarter of 2020 when the Covid-19 pandemic was flourishing and funeral homes and cemeteries…

South African preneed market exploding

By Funeral Director Daily / July 28, 2021 /

I can remember back to a time when I thought sending out direct mailing pieces for preneed funeral planning was too forward and bordered on being in bad taste.  At that time we were always worried about offending someone who had an illness in the family or who recently had a death in the family. …

Death care receives criticism on three continents

By Funeral Director Daily / July 13, 2021 /

I’ve operated and managed a thriving funeral home.  If you’ve been there and done it. . . you know it is 24/7/365. . . .not many days go by when you don’t worry about something.  And, I’ve dealt with grieving family members, regulators, and the consumer movement too.  When you operate a community funeral home,…

Is now the best time ever to build market share thru Preneed?

By Funeral Director Daily / June 21, 2021 /

Our funeral home will celebrate 150 years of service in 2022.  However, we have really only helped families pre-arrange and pre-finance funerals since about 1964 — about 60 years.  And, in those early years, it really wasn’t about pre-planning and pre-financing consumer funerals, but about setting up payment options or trusts for those helped through…

College research shows distinction between preneed and at need funeral purchases

By Funeral Director Daily / June 7, 2021 /

An article entitled “Relational Spending in Funerals:  Caring for others loved and lost” appeared in the March edition of the Journal of Consumer Psychology.  The research for the article was done by assistant marketing Professor Sarah Whitley of the University of Georgia’s Terry College of Business. In this article about the study you can read…