Business

Welton Hong: “Putting your Marketing Money into the Community”

By Funeral Director Daily / September 1, 2021 /

Editor’s Note:  Today we bring you some information on marketing your funeral business in your own community.  This article is written by funeral industry marketing expert, Welton Hong.  Let’s look at local marketing opportunities that generate community goodwill while also getting your funeral home’s name out there. Here are some ideas to consider:  Sponsor a…

Employment trends. . . how might they affect funeral service

By Funeral Director Daily / August 31, 2021 /

55% of Americans expect to search for a new job in the next 12 months.  That’s the headline from this Bankrate survey conducted recently. I find it interesting as to how the unemployment and employment situations in America has been since the pandemic.  The linked article mentions that labor shortages, in general, have been heating…

Life lessons from obituaries

By Funeral Director Daily / August 30, 2021 /

Do you ever read obituaries of strangers?  I do and I’ve learned a lot from them.  You might find this strange, but I’ve learned many life lessons from reading obituaries of strangers. One thing I know is that I’ve learned to be a better father.  For the past several years I’ve picked out a couple…

Improve your death care business by always learning more

By Funeral Director Daily / August 24, 2021 /

If you have followed my articles for any length of time you know that I enjoy business and the many facets that enter into being a profitable company.  I like to think I know the funeral home business pretty well as I operated my own funeral home for 33 years creating budgets that lead to…

Johnson Consulting’s Jake Johnson on the acquisition market

By Funeral Director Daily / August 24, 2021 /

Acquisitions: what 2021 taught us and what we can forecast Editor’s Note:  We’ve seen some movement in the acquisition market so Funeral Director Daily asked one of the experts in the industry, Jake Johnson, to comment on what he has seen so far in 2021 and what may lie ahead.  His comments follow: Jake Johnson:…

My brother Jim. . . . and the power of kindness

By Funeral Director Daily / August 17, 2021 /

Today is August 17.  Today should be my younger brother, Jim’s, 60th birthday.  Instead I’ll spend part of the day where he rests at Kinkead Cemetery talking to him, telling him how much I loved him, and how sad it was that I didn’t get to see him grow old.  You see, Jim, took his…

Meet America’s seventh generation funeral firm, NextGen leadership survey

By Funeral Director Daily / August 16, 2021 /

President James Monroe was one of the founding father’s of American history and from 1817 to 1825 he served as the country’s 5th President.  It was during his presidency that David Ross began building coffins in the Shanksville, Pennsylvania, area.  The legacy of that business, the Deaner Funeral Home recently celebrated its 200th year of…

Are you investing in your business

By Funeral Director Daily / August 13, 2021 /

For several years now the stock market has churned out really good results.  If you are a funeral home owner and you have been invested somewhat in the stock market. . . well, good for you. However, have you extended your foundation for the future in the funeral home business by making a little money…

This isn’t your mother’s funeral home

By Funeral Director Daily / August 12, 2021 /

Tonight (August 12), according to this article from MarketWatch, if you happen to be in Manhattan you can stop by the historic Frank E. Campbell Funeral Home, take a seat inside, and enjoy a night of comedy.  The article states that four comedians are ready to “play the room” where services for diplomats, socialites, and…

Death notice, obituary, online memorial. . . . .which to use

By Funeral Director Daily / August 10, 2021 /

I recently read an article published online from GoLocalProv.  You can find the article here and it is entitled, “GoLocal now top publisher of obituaries in Rhode Island, 94% of funeral homes partner for “No Cost” obits”.   It made me think of the differences in what I would call death notices, obituaries, and online memorials. …