Funeral Director Daily

58 years ago today – The Kennedy assassination. . .and the story of the Kennedy casket

By Funeral Director Daily / November 22, 2021 /

Imagine it is lunch time at the funeral home you work at when you get a call from the hospital two miles away that you need to immediately bring the best casket you have to the hospital.  And, by the way, it is for the President of the United States. That’s the call that Vernon…

Inflation, wages, and turkeys. Connecting the dots can help your funeral home strategy.

By Funeral Director Daily / November 19, 2021 /

Being retired has its advantages.  I spend a little time every day reading three electronically delivered economy or financial focused newsletters I subscribe to.  I then like to interpret and extrapolate the information that I get from them and use it in my personal financial decisions as well as my managerial decisions for the companies…

Digging for data to reach your client families

By Funeral Director Daily / November 18, 2021 /

There was a day back when I was growing up that young attorneys would pass the Bar exam and then were instructed to “Hang out a shingle” to let the world know they were in business.  That might have worked back in the 1970’s or 1980’s but today if that attorney is not reaching out…

Reflections on “Our” world

By Funeral Director Daily / November 17, 2021 /

Writing on “Death Care” gives me very wide latitude.  There’s a lot to it — and it’s not only about funerals and cremations, funeral homes and crematories, cemeteries and burials, but there is the finances of the industry, the manufacturing of the industry, the mortuary training of the profession, and all of the interesting people…

Corporate funeral home articles are among top read Funeral Director Daily subjects in last 30 days

By Funeral Director Daily / November 16, 2021 /

As we have started to do in the last several months we will list here the most read articles published by Funeral Director Daily over the past 30 days.  For the period from October 15-November 14 the number one article was entitled “Park Lawn Announces Three Acquisitions”.  Following  is a link to it and the…

Park Lawn keeps rolling along, CEO Brad Green comments

By Funeral Director Daily / November 16, 2021 /

Publicly traded funeral home and cemetery operator Park Lawn Corporation (PLC) released their 3rd Quarter 2021 results last week and CEO Brad Green said this in a prepared press release statement, “The third quarter exceeded our expectations, especially given the continued decline of COVID-19 deaths served by our businesses. Despite this, we saw an increase…

My hunch: Inflation, other factors will lead to rapid acceptance of “Online Direct Cremation”

By Funeral Director Daily / November 15, 2021 /

Thursday night into Friday morning brought Minnesota’s first snowfall of the 2021-2022 winter season.  It was light, but created slippery conditions outside that forced me onto an indoor treadmill run on Friday morning.  My 2 1/2 mile daily run is punctuated by the fact that I have a lot of stamina. . . just not…

“Final Responders” PSA passes more than $5 million in advertising value

By Funeral Director Daily / November 12, 2021 /

Last March a public service announcement (PSA) created by the International Cemetery, Cremation, and Funeral Association (ICCFA) Education Foundation began airing.  In early November the association announced that the PSA campaign has been one of the best in media history by, according to Nielsen TV research, being broadcast 7,955 times and viewed by an approximate…

The Tomb of the Unknown Soldier — The history behind this “Soul of America” Memorial

By Funeral Director Daily / November 12, 2021 /

The numbers 11-11-11 have always been significant when I think of November 11.  Yesterday was that day that we now refer to as Veteran’s Day in America or is referred to as Remembrance Day in Canada.  Those numbers, 11-11-11, refer to the day and time that the cease fire that ended World War I in…

Extending your revenue lines from a big picture point of view

By Funeral Director Daily / November 11, 2021 /

Back in about 1990 I made funeral arrangements for a 55-year old who died of a sudden heart attack.  His widowed wife eventually talked to me about an idea for our funeral home which was based on the premise of what we now call “Aftercare”.  At that time our funeral home did not have a…