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You can’t get away from it anywhere. There is a lot of talk on the national political stages about “Green Energy” and the environmental movement. In the death care world we have been hearing that recomposition (the art of human composting) and alkaline hydrolysis (known by some as “cremation by water”) are going to be…
The Cremation Association of North America (CANA) says the 2020 cremation rate in the United States was 56.1%. That same reliable group says that within the next decade – in 2030 – the national cremation rate will rise to 72.8%. Considering the fact that the vast majority of cremations in the United States do not…
The other day I came across this article from a publication called Mic. The article was entitled, “I feel like a Survivor – inside the Funeral Industry’s 2021 National Convention”. To say the article was interesting. . .and even somewhat eye-opening might actually be an understatement. You can read the article here. The article is…
Imagine it is lunch time at the funeral home you work at when you get a call from the hospital two miles away that you need to immediately bring the best casket you have to the hospital. And, by the way, it is for the President of the United States. That’s the call that Vernon…
Thursday night into Friday morning brought Minnesota’s first snowfall of the 2021-2022 winter season. It was light, but created slippery conditions outside that forced me onto an indoor treadmill run on Friday morning. My 2 1/2 mile daily run is punctuated by the fact that I have a lot of stamina. . . just not…
Back in about 1990 I made funeral arrangements for a 55-year old who died of a sudden heart attack. His widowed wife eventually talked to me about an idea for our funeral home which was based on the premise of what we now call “Aftercare”. At that time our funeral home did not have a…
Via e-mail marketing the other day I received an invitation from our friends at the Cremation Association of North America (CANA) to take in a free webinar partially titled, “Families prefer experience over extravagance“. The topic hit home with me and I think points out a very important detail about what the consumer public is…









