Business

Time for that 2nd location?

By Funeral Director Daily / June 9, 2021 /

Many funeral directors who own funeral homes operate a one roof funeral home.  There’s nothing wrong with that — I operated a one roof funeral home for 20 years and, contrary to many people’s beliefs, there was always much to do and profits to be made.  But, like me, many of those one roof funeral…

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College research shows distinction between preneed and at need funeral purchases

By Funeral Director Daily / June 7, 2021 /

An article entitled “Relational Spending in Funerals:  Caring for others loved and lost” appeared in the March edition of the Journal of Consumer Psychology.  The research for the article was done by assistant marketing Professor Sarah Whitley of the University of Georgia’s Terry College of Business. In this article about the study you can read…

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Funeral directors make a difference

By Funeral Director Daily / June 4, 2021 /

Sometimes at Funeral Director Daily we get too wrapped up in mergers and acquisitions, in financial news, and in things like new products to the profession.  Those things are all interesting and are necessary to know if we want to make the services that we offer to the public profitable for us. But, it is…

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Can two death care trends solve a problem??

By Funeral Director Daily / June 1, 2021 /

Over the years that I have done the research for the articles that appear in Funeral Director Daily, among others, I have noticed two trends that are definitely growing in the death care world.  One of those trends is that of Green or Natural burials.  Virtually every day when I look for articles that will…

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InvoCare talks of strategy reset

By Funeral Director Daily / May 28, 2021 /

My own historical family businesses are a perfect example of the evolution of a business to fit the consumer and stay relevant.  Back in 1872 my great-grandfather arrived in the New World with a skill as a cabinet maker.  He set up shop and when people died family members approached him about building a coffin…

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When grandma dies, how do we get the word out?

By Funeral Director Daily / May 27, 2021 /

I served as a funeral director in a small town and when somebody died, the news got out.  There can be a difference between a death notice and an obituary or an obituary can serve as both.  In America we have closed over 2,000 newspapers since the year 2000 and many communities no longer have…

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The convention conundrum

By Funeral Director Daily / May 24, 2021 /

Funeral directors have always liked conventions.  I have great memories of Minnesota Funeral Directors Association (MFDA) conventions going back to the 1960’s.  My dad always attended for a day and for his family it was an opportunity to get to the big city (Minneapolis) stay at the downtown Radisson Hotel, and probably get to take…

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Colorado legalizes human composting

By Funeral Director Daily / May 21, 2021 /

I’ve said all along that as death care moves forward there will continue to be full service funeral homes, but there will also be a growing niche of death care disposition options available to the consumer public. Just last week Colorado Governor Jared Polis signed a bill into law that will make Colorado the second…

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Here’s an opportunity for your funeral home to make a little extra income

By Funeral Director Daily / May 19, 2021 /

Covid-19 and the ramifications it brought with social distancing was tough on funeral and memorial services.  It was even more devastating to the wedding and wedding reception business. However, during the calendar year of 2020 most brides and grooms continued to take the plunge into matrimony. . . . they just did so without that…

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Watch your costs to hold onto profits

By Funeral Director Daily / May 18, 2021 /

When I last wrote an article pertaining to inflation one of Funeral Director Daily’s readers contacted me to tell me that his studies indicated that funeral pricing increases did not always correspond with inflationary rates or the rise of the Consumer Price Index.  Sometimes funeral pricing was higher and sometimes it was lower than the…

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