Business
In previous segments we have talked about advertising staples such as the newspaper and radio. We’ve talked about ancillary ads such as text messaging, e-mail, and social media. Today, we will discuss what I believe is the most personable and the ads that have the best potential to turn a non-customer or non-advocate of your…
Read MoreYesterday I was reading the Business Section of the Minneapolis Tribune and saw an article entitled, “Corporate Deal Market Slows”. It was an interesting article that had a couple of interesting premises and for someone who enjoys the business world it led to a good read and also allowed me to think of how the…
Read MoreWe started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
Read MoreAs has become our custom we use Monday mornings for an overview of some of the stories we have seen concerning the death care industry over the last week. Today is no exception and we have linkable articles on topics ranging from a funeral home that was closed down to a Japanese company’s idea to…
Read MoreYesterday we began a discussion about your advertising mix and your budget. It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers. I’m also of the opinion that there is a time when a client family…
Read MoreAs we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away. It was in September that I always started to look at our budget for the coming year and began the…
Read MoreProbably the worst kept secret in the funeral industry over the past 30 days or so has been the pending acquisition of Premier Care of Florida which includes several properties, most notably Anderson-McQueen Funeral and Cremation Centers of Florida, by Foundation Partners. Anderson-McQueen, which serves the west coast Florida counties of Hillsborough and Pinellas, has…
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Over the weekend I read a very interesting article that was posted to Chicago Business. The contents of the article will come as no surprise to you — it is about the difficulty of funeral homes retaining margins and call volume and closing because of not being able to do that. One of the funeral…
Read MoreThe Loveland Reporter-Herald has recently reported that Colorado based Allnutt Funeral Service has been acquired by Service Corporation International and will become part of the company’s Dignity Memorial Network. Allnutt Funeral Service is a 131 year old company that was started in Greeley, Colorado and now has 13 locations. According to Allnutt’s President, Rick Allnutt,…
Read MoreAs Funeral Director Daily starts to roll-out our product to the death care industry we will continue to feature one article per day on an industry happening and give our opinion on that article to be used for the benefit of our readers. While we have tested our ideas and system we have also realized…
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