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Getting people to know about you and know what you have available is a big part of any new business. Some businesses may track a “promotional cost per sale” or look at something they call “customer acquisition cost” which is really the same thing. . . . It tracks the amount of money…
This recent article in Florida’s Business Observer is titled “Funeral home finds success with new life celebration model”. The article goes on to discuss, among other business changes in the death care industry, the Robert Toale & Sons Celebration of Life Center in the Sarasota, Florida, area. The Robert Toale & Sons…
I recently learned of a Veterans Administration (VA) product that all funeral homes can suggest to the military veterans in your community. It is called “Service Reflections” and comes from the “Together We Served” (TWS) initiative with the end result being a memorial that all Veterans and their families can be proud of. …
Collins Dictionary, a British publisher, named “AI” as its “Word of the Year for 2023”. In doing so they added this explanation, “AI, short for artificial intelligence, is a term that describes “the modeling of human mental functions by computer programs.” Using that definition, “the modeling of human mental functions by computer…
2023 marked the 60th anniversary of Jessica Mitford’s book related to the customs of American funerals, “The American Way of Death“. If you are much younger than I am you probably don’t even remember it or have never heard of the book. It is my opinion that funeral directors and funeral homes…
It seems that many of our readers are interested in how the public companies around the world that deal in the Death Care businesses are doing. . . .And, it also appears that they crave any information that they can find on these companies. Since there are not too many of these…
It’s difficult to know exactly this early into 2024 if 2023 was a year in which opioid deaths continued to climb or if the United States is starting to make progress in its fight to limit these number of deaths. However, every funeral director in the country has probably had to deal…
We learned from a press release last week that the Davis Whitehall Company, a premier provider of personalized and customized urns to funeral homes in North America recently completed an expansion at their Colorado Springs, Colorado, headquarters. The expanded manufacturing center now includes over 15,6oo square feet of space and, according to the…
According to a recent e-mail that I received, the Homesteaders “Preneed Motivators Report” is available to be downloaded free of charge. This report is the 7th edition of data gathered from Homesteaders policyholders and will give you key information on what motivates consumers to purchase preneed funeral and cremation policies. According to…
According to this recent article from Bloomberg Law there are laws in Illinois, Texas, and Washington that already provide living residents with specific biometric privacy rights. According to the same article, Florida will be looking at instituting those rights to the deceased when their legislative members meet in 2024. The same article…
