prepaid funerals
It’s s question that I have a hard time answering or getting an answer to. The question being, “What is the number of preneed policies a funeral home needs to write to move market share forward?” Or even more basic, “What is the average ratio between going-concern funeral homes as it comes to…
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It’s the end of summer in Minnesota and lots of our friends get ready to embark on the journey to warmer climates soon. So, it is a good time to say good-bye to our summer Minnesotans and wish them well until we see them again next Spring. Angie and I did that last…
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When you are in a competitive business you need to acquire customers and then find a way to make sure that those customers are “commited to you”. Many times acquiring the customer might be the easy part, but making sure the customer stays commited to you and loyal to your brand can be…
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We recently received a press release from OneRoom, a trusted leader in funeral streaming. The press release made known that the company has launched its new “Rev Gen Bundle” – defined as a way to make every stream work harder for your funeral home. With Tribute Buttons and Pre-Need Pathways, funeral homes can…
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I have a retired Lutheran clergy friend who, when we were both working, was not hesitant to tell families that “Death should be inconvenient”. That sentence usually came during an arrangement conference when families struggled to try to fit in a funeral or memorial service between grandchildren’s youth sports events, family vacations, and holidays.…
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The other day I came across this article from Today’s Will & Probate publication of Great Britain. The title of the article is “Regulation profoundly changing the dynamics of the funeral plan market“. I think it portends continuing interest and expansion in funeral home preneed sales. I also believe that some of…
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I received a marketing piece from a retirement wealth management company the other day and in looking at it found some statistics on the Baby Boomer generation that I feel pertains to funeral homes, cemeteries, and death care in general. In particular, I wondered how funeral homes are reaching out and making…
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Earlier this week we learned that Funeral Directors Life (FDL), based in Abilene, Texas, was approved to sell preneed insurance in the state of Virginia. As you can read from this press release, that announcement, following an earlier announcement making Michigan a legal Funeral Directors Life state, now makes Funeral Directors Life preneed…
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In what is becoming a growing trend among larger funeral home operators Anthem Partners announced in late September that they had formed a strategic alliance with Premier Preneed Marketing and National Guardian Life (NGL) that they believe will help grow their preneed business. According to a statement in the press release from Jim La…
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The last time we mentioned the upstart preneed company Prelude in Funeral Director Daily was this article back in March 2024 when we first heard of them. We mentioned that we didn’t know much about them but from their LinkedIn references and website it appeared that they were in the business of helping individual…
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