pre-paid funerals

Moving potential clients up the ladder

By Funeral Director Daily / August 22, 2019 /

We’ve all been targets of other businesses.  Have you ever received a printed piece of mail for something?  As you surf the internet are certain ads continuing to come up on the pages you go to?  If that has happened to you. . then you have been targeted. I first really noticed the targeting concept…

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Pre-Paid vs. Funeral Insurance – The Aussie Take

By Funeral Director Daily / October 11, 2018 /

There are some interesting things happening in the financial world in Australia.  Lately there has been quite a bit of publicity from the Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services industry about the financing of funerals while still living. My guess is that a lot of this has reached the public…

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Pre-Need: Defensive Strategy or Offensive Weapon?

By Funeral Director Daily / April 26, 2018 /

Recently I was reading a business plan of a public company funeral home consolidator and when talking about how they look at the pre-need market, they mentioned that they look at Pre-Need as a “defensive posture” for holding on to call volume.  That was interesting to me because I have always looked at Pre-Need as…

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What’s Happening in the Pre-Need Market

By Funeral Director Daily / November 16, 2017 /

It is interesting for me to speculate on what is happening in the Pre-Need insurance market.  While I have access to some statistics – it is by all means when considering the national perspective – a small sampling size.  However, I do see a couple of things trending that I would indicate that the Pre-Need…

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