Tag: pre-paid funerals

Business Preneed

Is Great Britain the proverbial “canary in the coal mine” for future U.S. death care purchases?

This recent public relations press release indicating that a shift in attitudes of people in Great Britain about how people want to “Say Goodbye” to their loved ones makes one wonder if that shift will find its way across the Atlantic Ocean to the United States. One report found that “sales of direct cremation plans – a straightforward and affordable alternative to traditional funerals where the deceased is collected, cared for, and then cremated without a service or mourners present […]

Preneed

Is it possible to “Over-Regulate”?

I’m a big believer in playing by the rules and also a believer that rules and regulations are necessary in order to live in an organized society.  I’m also one of those Americans who believes in the process of “Self-Reliance” and “Self-Determination” and sometimes think that “Regulations” can hinder one’s ability to be the “Best they can Be”. Currently in Great Britain there is a real debate on the regulations of Preneed funeral policies.  I don’t pretend to be an […]

Business Preneed

Do you have the “Long View” in customer acquisition?

Every day funeral directors and funeral home owners work hard and diligently in taking care of the families that they are entrusted to serve.  Sometimes it is a matter of just finishing with one family when the phone rings again and the funeral director/funeral home owner starts the cycle all over again. As your business profits from this type of back-to-back business it can get a little illusionary that it is just going to keep on doing so, profitably, into […]

Preneed Regulations

This is the week

This is the week that Congress should act on the Biden Administration’s key piece of legislation, the $3.5 trillion “Human Infrastructure” bill.  Regardless of what happens or how you feel about that bill, I thought it would be interesting to look back on how death care has fared from the other two large social bills passed in American history — the New Deal and the Great Society. The New Deal was passed by Congress under the Franklin D. Roosevelt presidency […]

Preneed

Selling preneed. . . . positively

Ask ten different consumers and you will get ten different opinions on “insurance”.  Especially, life insurance.  Some think it is necessary, some think it is a waste of time, some love the peace of mind it can bring, some will say let my survivors deal with the money after my death. You get the idea. . . and when it means spending money on something that today’s “show me what it does for me today” consumers sometimes demand, the art […]

Preneed

This should never happen

Chalk this incident up to “This should never happen” but it did.  In this article from the Bucks County Courier Times of Pennsylvania we learn of the tale of Richard Geisinger who died in 2013.  The article tells the story of how Mr. Geisinger, who had pre-arrangements for a casketed burial, was instead cremated and left unclaimed in the county morgue for six years. How did this happen?  Even though he had paid for a casket, bronze plaque, mausoleum crypt, […]

Preneed

Funeral homes and the law

Every once in a while we hear stories of funeral homes being investigated for acts that would be contrary to the laws of their respective states.  This weekend we happened to notice two such articles in newspapers that dealt with funeral homes potentially running afoul of the preneed laws of their state. The first article deals with a cease and desist order for an Iowa funeral director and two funeral homes that had been under his jurisdiction.  This is an […]

Business Preneed

Moving potential clients up the ladder

We’ve all been targets of other businesses.  Have you ever received a printed piece of mail for something?  As you surf the internet are certain ads continuing to come up on the pages you go to?  If that has happened to you. . then you have been targeted. I first really noticed the targeting concept on my computer about 8 years ago after I had priced out a Carnival Cruise vacation for our family.  I had not purchased anything but […]

Preneed

Pre-Paid vs. Funeral Insurance – The Aussie Take

There are some interesting things happening in the financial world in Australia.  Lately there has been quite a bit of publicity from the Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services industry about the financing of funerals while still living. My guess is that a lot of this has reached the public point partly because of the consolidation trend of mortuaries on that continent and the on going part of those companies to build market share.  Simply […]

Preneed

Pre-Need: Defensive Strategy or Offensive Weapon?

Recently I was reading a business plan of a public company funeral home consolidator and when talking about how they look at the pre-need market, they mentioned that they look at Pre-Need as a “defensive posture” for holding on to call volume.  That was interesting to me because I have always looked at Pre-Need as more of a “go get people outside of your market group” to build business.  I’ve now decided that you should not look at Pre-Need as […]