Tag: pre-paid funerals

Preneed

Selling preneed. . . . positively

Ask ten different consumers and you will get ten different opinions on “insurance”.  Especially, life insurance.  Some think it is necessary, some think it is a waste of time, some love the peace of mind it can bring, some will say let my survivors deal with the money after my death. You get the idea. . . and when it means spending money on something that today’s “show me what it does for me today” consumers sometimes demand, the art […]

Preneed

This should never happen

Chalk this incident up to “This should never happen” but it did.  In this article from the Bucks County Courier Times of Pennsylvania we learn of the tale of Richard Geisinger who died in 2013.  The article tells the story of how Mr. Geisinger, who had pre-arrangements for a casketed burial, was instead cremated and left unclaimed in the county morgue for six years. How did this happen?  Even though he had paid for a casket, bronze plaque, mausoleum crypt, […]

Preneed

Funeral homes and the law

Every once in a while we hear stories of funeral homes being investigated for acts that would be contrary to the laws of their respective states.  This weekend we happened to notice two such articles in newspapers that dealt with funeral homes potentially running afoul of the preneed laws of their state. The first article deals with a cease and desist order for an Iowa funeral director and two funeral homes that had been under his jurisdiction.  This is an […]

Business Preneed

Moving potential clients up the ladder

We’ve all been targets of other businesses.  Have you ever received a printed piece of mail for something?  As you surf the internet are certain ads continuing to come up on the pages you go to?  If that has happened to you. . then you have been targeted. I first really noticed the targeting concept on my computer about 8 years ago after I had priced out a Carnival Cruise vacation for our family.  I had not purchased anything but […]

Preneed

Pre-Paid vs. Funeral Insurance – The Aussie Take

There are some interesting things happening in the financial world in Australia.  Lately there has been quite a bit of publicity from the Royal Commission into Misconduct in the Banking, Superannuation, and Financial Services industry about the financing of funerals while still living. My guess is that a lot of this has reached the public point partly because of the consolidation trend of mortuaries on that continent and the on going part of those companies to build market share.  Simply […]

Preneed

Pre-Need: Defensive Strategy or Offensive Weapon?

Recently I was reading a business plan of a public company funeral home consolidator and when talking about how they look at the pre-need market, they mentioned that they look at Pre-Need as a “defensive posture” for holding on to call volume.  That was interesting to me because I have always looked at Pre-Need as more of a “go get people outside of your market group” to build business.  I’ve now decided that you should not look at Pre-Need as […]

Preneed

What’s Happening in the Pre-Need Market

It is interesting for me to speculate on what is happening in the Pre-Need insurance market.  While I have access to some statistics – it is by all means when considering the national perspective – a small sampling size.  However, I do see a couple of things trending that I would indicate that the Pre-Need death care market could be up for some challenges. The first thing that I have noticed – and it doesn’t take a genius to understand […]