funeral marketing
If you operate a funeral home, crematory, cemetery, or other Death Care business you are approached with a lot of marketing opportunities. Every business owner or manager has to look at the opportunities and weigh the cost of the particular marketing with the potential exposure available and the image it will bring to your…
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Central Co-op of Great Britain is an interesting company. They are a company with a history of over 100 years and operate in the grocery, legal services, floral, and funeral business. According to this Wikipedia page, the company operates over 1,000 funeral homes and is now the largest provider of Death Care…
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Over the years I’ve made lots of friends in funeral service. One of them is Janet McGee. . . . Janet worked as a licensed funeral director, then in banking, and attained her MBA. She’s done other things, too, but she is now on the faculty at the University of Minnesota teaching business classes…
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When it comes to technology I am a confessed “Novice”. And personally, with Social Media I am pretty quiet too. . . . or maybe my life is dull enough that none of it deserves to be shouted from the rooftops on all the “sharing’ sites. However, from having Funeral Director Daily…
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Part of my daily routine is to get a run (or some tell me it is a jog. . . or even a slog) in early in the morning. However, even before I do that I log onto my computer to check to see if Funeral Director Daily was distributed overnight as expected. I…
Read MoreWhen a company commits marketing dollars to a specific purpose they want to make sure that those dollars move the needle as far as they can. So, a topic I’m interested in is at what age should a funeral home start putting preneed marketing in front of a potential client? I’m certain…
Read MoreEditor’s Note: Today Welton Hong, CEO and founder of RingRing Marketing takes over the pen and gives us some valuable advice on Deathcare marketing. His article begins right here: When was the last time you studied a map, planning out your route for a vacation or a trip to the ICCFA Convention?…
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If funeral homes are going to continue to serve their communities with full service, they have to be profitable. Many funeral homes have seen margins erode as families choose less service and other death care competitors move into their service areas. Our friends at “2 Guys and a Question” podcast ponder that…
Read MoreThe Radio Advertising Landscape for Funeral Homes By Welton Hong There are about 15,500 radio stations in the United States. Combined, they have an enormous audience: About 90% of the people in the country of almost any age listen to radio at least monthly. That makes radio a great place for funeral service advertising,…
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Editor’s Note: For as yet unknown technical reasons, our daily article was not sent out earlier this morning. Sorry. . here it is. All things are created equal. . . . until they’re not. In the death care business I’m not so sure all of the calls we get at our funeral homes are created…
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