What started out as a challenge to me from a blogger in another industry has turned into the fastest growing death care publication that can be found.  Funeral Director Daily was established as a simple way for me to relate what I have learned in 33 years on the front line of funeral service and my work in other fields to others in the death care industry.

I started this publication as a hobby with two big questions.  Who would be interested in what I have to say?  And, where would I find material so that I would have a subject on Death Care every day of the work week?

Needless to say, I’ve pretty much found out that my background of serving in a family owned funeral home for 33 years, my interest in the public market place of stocks, and my positions as past Chairman of a $35 million health care company and Chairman of the Finance and Operations Committee of a Big Ten University with a budget of $4 billion (33% larger than that of death care giant SCI) have positioned me to give a somewhat educated opinion on various topics in the industry that have brought me readership.

Secondly, once I found out how to search out articles pertaining to the industry, I have found that there is no shortage of topics of interest to funeral home and cemetery leaders of all kinds — including a growing list of readers in other English speaking countries such as Great Britain and Australia.

Our readership is surging — and growing in higher percentage terms each and every month.  We know because of the clicks that we receive and we know that we grew in month over month readership from August 2017 to August 2018 by 269% and even greater in the just completed October 2017 to October 2018 period by 397%.  In essence, the more readers we get, the more they pass us on to colleagues — we appreciate that.

We also know that we are read daily by most CEOs of the major death care companies in North America as well as by hundreds of locally owned funeral home owners, funeral directors, preneed advisors, industry suppliers, and funeral service education institutes.  Thanks for doing so.

Tom Anderson
Funeral Director Daily

Readers tell me that they like the format of short daily articles with no sales pitch to sell other services or to build a personality. . . just common sense from someone who has been in your shoes.

I plan to continue to crank out daily articles as long as I enjoy doing so and readers give me feedback that my opinions conjure up thoughts. It’s heartwarming to me that some people actually value the opinion that I put out there.  It is but one opinion in a sea of knowledge available to decision makers, but I’ve always been one who tries to look at all sides of the issue before making decisions — and if my opinion provokes thought for you folks,  then it is worth putting out there.

The death care industry will continue to go through changes and we hope to be here to give our opinions as the industry moves. As always, we like hearing your comments.

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