Business
It’s Friday. How about we take a couple of minutes to think about how death, dying, grief, and funerals deal with what is always termed as “Closure”. Are you aware of how often we use the term? What does it mean? Do our client families desire this? I bring up the subject because this past…
My wife, Angie, came home from the grocery store on Monday morning and showed me a bag of Honeycrisp apples that priced out at over $18. . . Now, I don’t buy the groceries, but I could tell from her reaction that this was a high price for these apples. So, I think we know…
I read this article from the Toronto Sun where Canadian funeral director Diane Moniz-Alves commented, “It has been quite traumatizing for families, not being able to have a proper funeral.” And, last Spring I attended as a member of our funeral home a “family only” committal service simply because I wanted to pay my respects…
Via e-mail marketing the other day I received an invitation from our friends at the Cremation Association of North America (CANA) to take in a free webinar partially titled, “Families prefer experience over extravagance“. The topic hit home with me and I think points out a very important detail about what the consumer public is…
Over the weekend I read some articles pertaining to the secular world of business that I have tried to boil down to how they will affect the death care profession/industry. One article from Yahoo Money is entitled “Making sense of the Twisted Sister labor market“. You can read it here. That article points to what…
I think there is a lot to be said about “businesses serving their community” in appropriate ways. And, I think in funeral service as we move forward to more niche businesses that will become more and more evident. You can read in this article from the Vashon-Maury Island Beachcomber, how a funeral home and the…
The Radio Advertising Landscape for Funeral Homes By Welton Hong There are about 15,500 radio stations in the United States. Combined, they have an enormous audience: About 90% of the people in the country of almost any age listen to radio at least monthly. That makes radio a great place for funeral service advertising,…
I’ve told you before that I get a lot of ideas for articles simply by seeing what is going on in “current events” and then trying to hypothesize how those current events will affect the death care industry. I’m writing this column on Thursday, October 14, and during my workout this morning with the television…
