Business

Don’t forget “Low-tech” to build your brand

By Funeral Director Daily / February 22, 2023 /

    There are a lot of great companies out there who can help you with the newest way to reach potential client families.  Some of them, like RingRing Marketing are sponsors of this forum.  They will do a great job in helping you navigate social media and the internet to let potential clientele know…

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Hiring funeral directors: Do you look for IQ or EQ?

By Funeral Director Daily / February 21, 2023 /

    Over the years that I hired funeral directors to work at our funeral home I looked for various traits that I felt would help a funeral home in a community of my size.  I certainly knew that I needed professional staff that was excellent in the preparation room.  But, I also needed staff…

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The Green Funeral. . . a contrarian view?

By Funeral Director Daily / February 20, 2023 /

    The Washington Post recently printed this article which in part said, “. . . .a distinct shift is underway in how we approach death. More than half of Americans are seeking greener funerals, according to the National Funeral Directors Association, and the percentage is rising. The funeral industry is responding: You can now be entombed in a…

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Suicide rates rise in 2021. . . Is the lack of funerals part of the reason?

By Funeral Director Daily / February 15, 2023 /

    Sometimes I just come across ideas for Funeral Director Daily articles by accident.  On Saturday I was going out for my weekly “reward” of a time at a coffee shop and stopped to buy a newspaper to read while there.  Since the local Naples Times-Herald was out, I had a choice of the…

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Is your business Transactional or is it Transformational?

By Funeral Director Daily / February 14, 2023 /

    Most businesses that I know of are transactional in nature.  They take a fee and give their customer a product or service in return for that fee.  Funeral homes tend to be transactional — we charge a family for the services and merchandise we render and then we provide those products and/or services…

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Passing the torch

By Funeral Director Daily / February 8, 2023 /

    Trust me.  This will not be a political article but I got the thought for it when I read this article in the Sunday Minneapolis Star Tribune entitled, “The Grayest Generation – the torch has been passed to the oldest pair of presidential front-runners ever.  Is it time for a younger generation?”  …

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Re-evaluating the Funeral . . moving away from religion

By Funeral Director Daily / February 7, 2023 /

    There is not only a lot of talk lately about the funeral, memorial service, and celebrations that families are contemplating  in the future for themselves and their loved ones, but there is also a lot of investment money being spent on companies who want to be on the upside swing of what these…

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Treating customers honestly and ethically is essential to build your brand

By Funeral Director Daily / February 6, 2023 /

    It’s probably happened to all of us at one time or another.  You thought the answer you received in a buying decision was the final answer, but, at the end of the day, it turned out to be a partial answer and you became a disappointed purchaser of that good or service.  …

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Ohio funeral home expands by purchasing a neighbor

By Funeral Director Daily / February 2, 2023 /

    This article from the Canton Repository announced last week the purchase of Canton, Ohio, based funeral home Kreighbaum-Sanders Funeral Homes by Alliance, Ohio, based Cassaday-Turkle-Christian Funeral Home.   Cassaday-Turkle-Christian’s Adam Christian made the following comment, according to the linked article, “We are honored that the Sanders family has given us the opportunity to…

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How’s your “Focus”?

By Funeral Director Daily / January 31, 2023 /

    “Focus” is defined by the Oxford Dictionary as “the center of interest or activity”.  We hear the word a lot.  For instance if you want to improve your golf game you might be told, depending on your present strengths, to “focus” on your weakness. . . and improve it, whether that is driving…

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