Business
Funeral pre-arrangement has been around the industry for a long-time. Our firm advertises that we have been doing it since 1964. However, pre-arrangements were an afterthought in those days when people came in and put away some money in a certificate of deposit to have on account with the funeral home to pay for future…
Read MoreI recently read an article in the United Kingdom’s newspaper, The Sun, which centered on the topic of British citizens cutting back where they can on funeral expenses. Quite frankly, as I read the article, it really reminded me of what has been, and is still, occurring in the United States as to what, I…
Read MoreI just read an article by Alyssa McNab on the Homesteaders Life Company blog where I thought that she did a very good job in delineating how a funeral home could, under certain circumstances, lose a long time client family. Obviously, this is something no one in the funeral business wants to have happen, but…
Read MoreOne of my adages about being in business is that you have to know who you are doing business with. One of the truly great things about being involved with funeral services is that most of the people and companies that we relate to have a history of solid business and ethical principles to relate…
Read MoreIn previous segments we have talked about advertising staples such as the newspaper and radio. We’ve talked about ancillary ads such as text messaging, e-mail, and social media. Today, we will discuss what I believe is the most personable and the ads that have the best potential to turn a non-customer or non-advocate of your…
Read MoreYesterday I was reading the Business Section of the Minneapolis Tribune and saw an article entitled, “Corporate Deal Market Slows”. It was an interesting article that had a couple of interesting premises and for someone who enjoys the business world it led to a good read and also allowed me to think of how the…
Read MoreWe started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
Read MoreAs has become our custom we use Monday mornings for an overview of some of the stories we have seen concerning the death care industry over the last week. Today is no exception and we have linkable articles on topics ranging from a funeral home that was closed down to a Japanese company’s idea to…
Read MoreYesterday we began a discussion about your advertising mix and your budget. It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers. I’m also of the opinion that there is a time when a client family…
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