Anthem Partners announces strategic partnership with Family Shield Credit

July 10, 2026/Business, Preneed, Products/

In a press release from earlier this week funeral home operator Anthem Partners announced that they have formed a partnership with Family Shield Credit in order to provide families with “flexible, budget-friendly payment options while helping funeral homes improve cash flow and operational efficiency”.

According to the press release, “the partnership will make Family Shield Credit available to the funeral homes it serves, providing clients with an innovative financing solution that allows families to make funeral decisions based on what they truly want for their loved one—not simply what they can afford at the time of need.”

This recent article from Yahoo Finance titled “Most Americans can’t afford a funeral – 58% say they would go into debt over the $8,300 cost” gives some reason as to why new and innovative credit philosophies seem to be becoming more popular with America’s funeral homes.

Family Shield Credit was developed by funeral directors who experienced firsthand the challenges of traditional funeral financing. Family Shield Credit combines funeral service expertise with modern financial technology to create a lending platform designed specifically for funeral service. . . . . Qualified families can apply through a streamlined digital portal and receive prompt underwriting decisions. Funeral homes typically receive payment directly from Family Shield within 48 hours.

Again, according to the press release, “Funeral homes using Family Shield have experienced meaningful operational benefits, including improved cash flow, dramatically lower accounts receivable, and increased purchasing flexibility for families. According to Family Shield, participating funeral homes also report an average 30 percent increase in total spend per family, as financing allows families to focus on creating the tribute they truly desire rather than limiting decisions based solely on available cash”.

Here is the website of Anthem Partners

Here is the website of Family Shield Credit

Here is an archived article about Family Shield Credit from Funeral Director Daily

Tom Anderson
Funeral Director Daily

Funeral Director Daily take: I’ve noticed that there seems to be more and more financing options coming available for funeral homes, crematories, and cemeteries in their quest to improve cash-flow and move the finance-related aspects of their business off of their books and into more professional credit solutions.

That’s a good thing for these businesses because it is difficult enough to operate a business without having to also be in the payment collection business. . . . . and, if like Family Credit Shield claims, the ability to have this credit could also allow for larger sales and margins that is an extra win for your business.

Don’t forget Preneed: Having credit options, such as Family Shield Credit, for your consumers is a great idea. I still think, however, the greatest cash-flow option for Death Care firms is having an incredible active preneed program where you not only have the funds tucked away in an insurance policy but you more than likely have a captive future death case for your funeral home as well.

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