Afternoon Edition

Legacy.com exceeding growth expectations

Foundation Partners why I partnered

According to SimilarWeb, Legacy.com had its website visited over 49 million times in April 2022 and ranked as the #1 website in its category of interest, Community and Society, in the United States.  Again, according to SimilarWeb, the company increased its reach by 4.77% over the month of March 2022.

With those kind of numbers it is no wonder that Legacy.com has exceeded its growth expectations according to a recent press release.

Legacy Pro, Legacy.com’s newest program to enhance the funeral home search experience by spotlighting trusted local funeral home partners, has just surpassed 5,000 funeral homes enrolled says the release.

Legacy Pro lets funeral homes claim a premium business page in the number one online funeral directory, where they can customize what visitors find about their business including:

  • A complete listing of professional services available
  • Extra details on how they can help customers
  • Images that can showcase facilities, staff members, and the like
  • Video uploads to give online visitors a virtual experience
  • An up-to-date feed of current obituaries for upcoming services
  • A custom text area that can deliver better Google search results

and, a “Trusted Partner” badge to show visitors that the business profile is connected to the funeral home offering up-to-date information.

To learn more about claiming your funeral home listing click here.

Here’s what Tom Antram, CEO of French Funerals and Cremation says of Legacy, “Legacy has the audience our businesses want and need to be in front of every single day.  By placing our notices directly onto Legacy’s powerful distribution network, the results are more branding, more traffic to our sites, and new e-commerce opportunities for us.”

When funeral homes enroll in the Legacy Pro program the also receive:

  • Automatic inclusion of all their obituaries in the Legacy search network
  • A dashboard to view monthly visitor analytics
  • Revenue share from e-commerce from Legacy visitors

For more information on Legacy.com and its available programs you can click here for information.

According to the press release, Legacy.com is the global leader in digital obituaries, serving over 40 million users each month.  They partner with thousands of local news providers and funeral homes in the United States, Canada, Australia, New Zealand, and the United Kingdom.  They deliver innovative memorialization solutions that help families everywhere honor and remember their loved ones.

Funeral Director Daily take:  I looked at the SimilarWeb statistics and noticed that 61% of Lecacy.com visitors are 45 years of age and older.  Over 20% are over 65 years of age and older.  If a funeral home would be looking to build their business with preneed or simply building their brand through information outpour to the right demographic, it appears that Legacy.com can deliver them to you.

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