Preneed
We’ve touched on the subject in this forum before — when is the proper age, as a consumer, to look into getting a preneed funeral/cremation account? I’ve opined that our funeral home used to look at Social Security age and then lowered that to age 55 and over. Lately, according to all that I…
It’s probably happened to all of us at one time or another. You thought the answer you received in a buying decision was the final answer, but, at the end of the day, it turned out to be a partial answer and you became a disappointed purchaser of that good or service. …
“Focus” is defined by the Oxford Dictionary as “the center of interest or activity”. We hear the word a lot. For instance if you want to improve your golf game you might be told, depending on your present strengths, to “focus” on your weakness. . . and improve it, whether that is driving…
I ran across this article the other day that is entitled, “Financing a Funeral: Crowdfunding, insurance, credit cards, loans, and payment plans”. The article comes from a publication called “The Enlightened Mindset” and appears directed towards the consumer. I don’t think it is a “bad” article, but you can also tell it is not…
Last week was a great week to be inside in Minnesota. While many people were trying to get home for the holidays we had temperatures of 15 below zero with winds gusting into the 30 mph zone. That made it a good time for me to hunker down and get a little reading and…
I happened to look at the cash sitting in my Money Market account the other day and noticed I was receiving more interest than I had been recently. I took out my calculator and realized that my John Hancock Money Market account was paying me 3% interest. For savers, that’s the upside of the Federal…
I recently read this story in the Buffalo (NY) News that is entitled, “Two men planned what would happen after their deaths. Why did they end up in unmarked graves?” The story documents the plights of two men who, by most death care experts opinion, did everything that they should have done about their future deaths…
When you look to the past of funeral home marketing it is pretty accurate to say that many funeral homes “Got their names out there” and then waited for deaths to happen. When I started in the business, our industry was as far from “Pre-Emptive” marketing as any industry. . . it’s just the way…
