Preneed
It was only a couple of short months ago that Michigan Governor Gretchen Whitmer signed a new bill into law which allowed for less regulation in the preneed insurance business in that state. Proponents had argued that unless there was more freedom in how preneed companies controlled their growth rates more and more companies would…
Breaking the taboo of “End-of-Life” planning can only be a help for funeral services and other death care companies. Funeral directors, funeral homes, and cemeteries with progressive sales force techniques have known for a long time that getting one to talk about their mortality is what gets those consumers to eventually enter into…
According to this recent article from USA Today “discretionary” consumer spending is down, consumer savings rates have fell, and use of consumer credit card debt has shot up in the last quarter with its largest jump since 1999. . . . That’s probably all good information to know, but what does it tell…
Over my lifetime I’ve learned that if something can work for everyone involved it’s probably a good thing. Getting “it” to work out for everyone is probably one of the problems we have with health insurance. . . . something that might work for the physicans maybe doesn’t work for hospitals or maybe something that…
Trust is hard to earn. . . .and many times, harder to keep. Any business that promises a service at a later date in return for a payment now comes under scrutiny by almost everyone. However, most businesses that are conducted that way have a horde of government regulations that keep consumers safe.…
When you get to be my age you have many of your friends’ parents passing away. One of the things I’ve noticed about that is when the 2nd parent dies the family almost always uses the same funeral home that they used for the first death. That’s not surprising — it’s what…
If you want to grow your business — whether through at-need or pre-need — there are some basics you need to understand about the consumer mind. You also need to understand how to reach those consumers. . . . Today’s column will touch on both of those aspects and hopefully point out some strategies…
I’ve never been a procrastinator about planning or getting things done. However, the world around me has changed over the last couple of decades and because of that, and today’s convenience in purchasing, I don’t need to plan or purchase certain items as early as I did in the past. Take for…
Last December I was welcomed into the world of Medicare. Prior to that I had either had my health insurance paid for by the business I was working for or, since I sold our funeral home, paid for it out of my own pocket on an individual plan basis. Quite frankly, Medicare and its…
“Out of sight, out of mind”. That’s a refrain I’ve heard often. Generally, it refers to when you have not seen somebody or something for a length of time then that person or that thing falls out of your thought process. It’s common sense and it happens. At Funeral Director Daily…
