Preneed

Do you have the “Long View” in customer acquisition?

By Funeral Director Daily / January 5, 2022 /

Every day funeral directors and funeral home owners work hard and diligently in taking care of the families that they are entrusted to serve.  Sometimes it is a matter of just finishing with one family when the phone rings again and the funeral director/funeral home owner starts the cycle all over again. As your business…

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Out with the old. . .

By Funeral Director Daily / December 31, 2021 /

This article will be sent to Funeral Director Daily subscribers on the last day of 2021.  By that time America will have passed the 800,000 number of deaths due to Covid-19 and will have had more deaths in 2021 than in 2020.  That’s 800,000 individual human beings who have lost their lives and it is…

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Digital life and legacy services company has raised $7.5 million to date

By Funeral Director Daily / December 29, 2021 /

What happens to our online accounts, photos, documents and more when we die? According to this press release, “Our digital lives – and deaths – are increasingly complex.  Recent surveys show that some 65% of U.S. adults do not remember their passwords and another shows that 95% have no idea what happens to their digital…

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U.S. Life Insurers pay out record $90.43 billion in 2020

By Funeral Director Daily / December 17, 2021 /

This article that appeared in Newser indicates that American life insurance companies paid out death benefits totaling about $90.43 billion dollars in 2020 – the first year of America’s battle with Covid-19.  It also indicates that was a 15.4% increase over death benefits paid out in 2019, prior to the Covid-19 pandemic situation. The article…

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Minefields up ahead??

By Funeral Director Daily / December 9, 2021 /

Just yesterday Funeral Director Daily brought you an article that showed, through the reports of public companies, that consumer based funeral homes and cemeteries seem to be doing really well financially over the past two years of the Covid-19 pandemic.  For the most part, and their are exceptions, the 12-15% increase in American deaths has…

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Reflections on “Our” world

By Funeral Director Daily / November 17, 2021 /

Writing on “Death Care” gives me very wide latitude.  There’s a lot to it — and it’s not only about funerals and cremations, funeral homes and crematories, cemeteries and burials, but there is the finances of the industry, the manufacturing of the industry, the mortuary training of the profession, and all of the interesting people…

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Acquisition vs. Retention. . . .where to concentrate?

By Funeral Director Daily / October 5, 2021 /

It’s an age old debate that is carried on even in MBA classes at major colleges.  . . . . .Where are your advertising dollars spent best — on Customer Acquisition or on Customer Retention?  A local issue in a concern outside of the death care industry had my friends and I debating it over…

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This is the week

By Funeral Director Daily / September 27, 2021 /

This is the week that Congress should act on the Biden Administration’s key piece of legislation, the $3.5 trillion “Human Infrastructure” bill.  Regardless of what happens or how you feel about that bill, I thought it would be interesting to look back on how death care has fared from the other two large social bills…

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An interesting look at disposition intentions

By Funeral Director Daily / August 26, 2021 /

Every once in a while I will come across a survey on some aspect of the death care world that doesn’t quite jive with what I’ve been led to believe.  Normally when that happens I’ll find out the survey was constructed and completed by some one from outside the traditional death care world. When that…

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Assurant closes sale of Global Preneed unit to CUNA Mutual Group

By Funeral Director Daily / August 11, 2021 /

In a follow-up to what Funeral Director Daily reported in March, this press release will inform you that Madison, Wisconsin, based CUNA Mutual Group has closed on its acquisition of Assurant Global Preneed.  The press release states that the purchase price was approximately $1.35 billion. Assurant CEO Alan Colberg said this in the release, “This…

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