Preneed

Homesteaders celebrates 120 years, $5 Billion in force

By Funeral Director Daily / February 27, 2026 /

  In a press release received the other day, Homesteaders Life Company, a national leader in Preneed Death Care funding announced that 2026 marks the 120th year for the company.  The company issued its first policy in February 1906 and, according to the company press release, “has since grown into the most often-use preneed company…

Is a 10% credit card interest rate ceiling good news for funeral homes? . . . Maybe not

By Funeral Director Daily / January 20, 2026 /

  Today is January 20.  It is the day that President Trump wanted to institute one of his ideas for making life more “affordable”.  That idea is a 10% cap on interest rates on credit card balances for one year.   A recent Debt.com survey about funeral expenses and death, which you can access an…

Can you the provide the opportunity for additional Preneed sales in the 1st Quarter of 2026?

By Funeral Director Daily / January 14, 2026 /

  “Strike when the iron is hot“.  That’s a 15th-century saying that came from the blacksmith trade and meant to suggest that the blacksmith should “bend the metal when it is hot and somewhat flexible”.  Six centuries later in a world with fewer blacksmiths I would suggest that the saying now means “act now to…

More Americans take on debt to cover funerals

By Funeral Director Daily / December 12, 2025 /

  I came across this recent article from USA Today titled “Americans are going into debt over death.  Here are affordability tips.”  Reading that article led me to a survey and results from Debt.com and another article, that you can access here, titled “The Financial Toll of Grief: More than 1 in 3 Americans took…

Preneed companies emerge as funeral home lending sources

By Funeral Director Daily / October 3, 2025 /

    Morgan Stanley, a global financial services firm that provides a wide range of products and services, including investment banking, wealth management, consumer banking, and brokerage services, recently made this comment in an article, “Life insurance companies have rapidly evolved into influential players in the credit markets.  Their growing footprint is not merely a function…

Co-op Funeralcare increases “Funeral Plan” sales over 17% despite cyberattack

By Funeral Director Daily / October 1, 2025 /

  An April cyberattack which you can read about here probably cost the parent company of Great Britain’s largest funeral home operator, Co-op Funeralcare, about a US$ 107 million profit swing but didn’t seem to affect the number of funeral plans sold by the company as they increased over 17% from the previous year.  …

Acquiring client families — “Any Which Way You Can”

By Funeral Director Daily / September 30, 2025 /

    As so often happens in my world I’ve had some real life and/or businesses experiences or discussions in the last week or ten days that has made me think about Death Care.  And, specifically to today’s article, about how the acquisition solicitation of client families to choose your specific Death Care operation for…

Is your funeral home “Streaming” yet?

By Funeral Director Daily / September 24, 2025 /

    Okay — that headline is somewhat of a trick question.   I’m guessing that your funeral home is “streaming” services. . . . . but, are you “streaming” in your advertising and branding strategy?   As of March 2025 “streaming” represented 43.8% of overall TV watch time in the United States.  And, it is…

Arkansas lawsuit questions “Denial of Claims” with “Burial” policies

By Funeral Director Daily / September 23, 2025 /

      As you can read in this recent article from the Insurance NewsNet a plaintiff in Arkansas is alleging that Globe Life “routinely canceled small life insurance policies when confronted with claims”.  The article goes on to say that “The small policies, generally $5,000 to $20,000, are sometimes known as “burial” policies and…

What is the “Data point” for Preneed?

By Funeral Director Daily / September 9, 2025 /

    It’s s question that I have a hard time answering or getting an answer to.  The question being, “What is the number of preneed policies a funeral home needs to write to move market share forward?”  Or even more basic, “What is the average ratio between going-concern funeral homes as it comes to…