Business

The public perception. . . discretion vs. transparency

By Funeral Director Daily / April 14, 2021 /

Many times discretion is warranted.  I know that there were lots of times in my life as a funeral director where I didn’t volunteer information.  It could have been with an accident victim or some other issue where I thought that the next of kin knowing the answer was worse than them not knowing and…

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Independent operators. . . . .know your value

By Funeral Director Daily / April 13, 2021 /

Back in 1990 I spent about three days north of Vancouver, British Columbia, along the Campbell River fishing for salmon with a group of funeral industry people.  One of the days was spent in a small fishing boat with a gentleman about thirty years my senior who had spent almost his entire funeral service career…

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Who are your customers. . . where do you find them?

By Funeral Director Daily / April 12, 2021 /

I recently looked at two surveys of the American public, digested what I was reading, and then decided that these surveys give a great deal of information to marketing departments of death care businesses.  However, it will be in extrapolating that data and putting it to use in your marketing plan that the “artistry of…

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Will inflation affect your operations

By Funeral Director Daily / April 9, 2021 /

If you have followed my writings for any length of time you know that I look to emerging trends to get a “gut feel” on what is going to be happening in the business world.  Getting that gut feel doesn’t always lead to making fundamental business decisions, but it does lead me to continue watching…

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FEMA to begin taking applications for funeral assistance

By Funeral Director Daily / April 6, 2021 /

We started hearing in early January that the omnibus Covid relief bill passed by Congress in December 2020 would have some type of reimbursement for funeral expenses of Covid-19 victims.  It was rumored that relief would be administered out of the funding provided to the Federal Emergency Management Administration (FEMA). We’ve now learned in the…

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Small town funeral homes. . . going concerns, satellites, or gone?

By Funeral Director Daily / April 5, 2021 /

Last week as I was perusing death care articles for future stories an interesting name popped up and I dived in to learn more about what was happening.   The name was “Woodstock” and the article pertained to developers trying to maneuver a way to purchase what had now become the last funeral home property in…

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Business continuity. . . Disaster recovery. . . .are you prepared

By Funeral Director Daily / April 2, 2021 /

For the 33 years that I operated my own funeral home I was a lot like a lot of you out there.  I was so busy dealing with families, making sure that funerals were done correctly, and, just basically, operating the business on a day to day basis that long -range planning sometimes went by…

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Bringing your public image to reality

By Funeral Director Daily / March 31, 2021 /

If you are operating a business, such as a funeral home or cemetery, and that business has been around for several years, whether you like it or not, that business has a perception to the public.  The good news is that if the business has been around for a length of time, then it is…

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America has too many deaths

By Funeral Director Daily / March 26, 2021 /

We are funeral directors and others in the death care business.  We make our living because of the inevitable mortality of the human race.  We make our living because of death. However, in America there is too much death.  And, I’m not talking just in 2020 and the idea of the COVID-19 deaths that have…

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How do you handle not being selected?

By Funeral Director Daily / March 22, 2021 /

I’ve been involved in funeral service for over 40 years now and I don’t think I have ever seen an article on this subject.  How does a funeral home owner, manager, or employee react when a family chooses a competitor over them when they thought that family was firmly within the circle of a “solid…

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