Business
Recently Foundation Partners Group (FGP) issued this press release pertaining to an article which focused on their business and their business growth. It was pointed out that Orlando-based FGP, companywide, is approaching a 90% cremation rate in a death care world where the overall cremation rate (in the United States) is close to approaching 60%. …
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Editor’s Note: A recent article that we published on the increasing United States death rate brought commentary from Jake Johnson of Funeral Director Daily sponsor Johnson Consulting Group. Here’s Jake’s take on what increasing death rates may mean to your funeral home: A recent article by Funeral Director Daily was published on the national death…
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There is an incredible amount of trust in the death care business. Families trust funeral directors to care for their most prized possessions — their loved ones who die. And, good funeral directors know of that trust and do everything within their power to diligently carry out the requests of families who put that trust…
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We commented on an article about what an author called “Big Funeral” in last Friday’s edition of Funeral Director Daily. While I told you I didn’t agree with much of the article from Wired, I thought it was a pretty good read and, at least, one author’s not so great opinion of the death care…
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The funeral profession has long had its critics. Those of us in the profession have to understand that and know that from time to time we are going to be broadsided by those critics’ calls for change. Recently this article entitled “How ‘Big Funeral’ made the afterlife so expensive” was published in Wired. It’s a…
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Every once in a while I come across a couple of items that are sometimes related and it makes me think about potential business aspects of the items when combined together. That recently happened to me once again — late in September I received a marketing e-mail from the Cremation Association of North America (CANA)…
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It’s an age old debate that is carried on even in MBA classes at major colleges. . . . . .Where are your advertising dollars spent best — on Customer Acquisition or on Customer Retention? A local issue in a concern outside of the death care industry had my friends and I debating it over…
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Last weekend people in Charlotte, North Carolina, had the opportunity to see a truck drive around the area with this message on the sides and rear, “Don’t get vaccinated: Wilmore Funeral Home“. According to this article from CNet, the truck sparked a viral buzz. Turns out that there is no Wilmore Funeral Home and if…
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I read this recent article from Yahoo Finance where the COO of Salesforce, Bret Taylor, states that if he was starting a company in today’s world he would first start with the company’s “Digital Headquarters” rather than an operational physical headquarters. That statement alone shows the “mega shift” in business, workforce, and consumer acquisition thought…
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I don’t know if it is just me or others see it too. For years funeral directors seemed to work in anonymity, but when someone called us we were always there to answer. However, because of the Covid-19 pandemic, I seem to think that funeral directors and morticians are finally seen in our society for…
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