Business
I’ve been able to receive a private report from November 2017 on the State of the American Casket Market. It is an extensive report that goes into who are the players in the industry, what is the market like, who has what percentage of market share, what is the profitability of the industry, and attempts…
Yesterday I mentioned that for small funeral homes more than 75 miles from a major metropolitan area it would be wise to be bold in pricing of cremation services. I mentioned that if you are that far away from a large metropolitan area families in your service area will feel comfortable using your firm –…
Last week we published news releases concerning acquisition companies Carriage Services and Park Lawn Corporation purchasing funeral properties. Public companies release their information for all kinds of purposes, including publicity, and we print it. However, we feel it is important to let our readers know that small funeral homes are profitable and active in the…
Funeral Director Daily recently received an article and video clip from a New Zealand source that captures via dashcam a New Zealand hearse driver going through an intersection. While that is an every day occurrence anywhere in the world what makes this clip different is that the back door of the hearse flies open and…
I posted an article yesterday that showed that even when you think you are an asset-based or value customer you can also be, at some times in some situations, an experiential customer. By experiential customer I mean that you, as a customer, will pay more for something because you value the experience that it gives…
Trends and surveys show us that the younger the person is in America the more apt they are to value “Experiences” over “Assets”. It is an interesting subject to me – as a younger part of the Baby Boom generation – I’ve always valued assets and usually have watched my money on the experiences. Experiences…
The Niagara Gazette recently published an article featuring Michael Goodlander, owner of the Otto Redanz Funeral Home in New York state. The article captured the thoughts of Goodlander and his funeral home as it is preparing to offer food – in the way of baked goods, snacks, and platters to those visiting and using his…
About two months ago we came across a story from Killeen, Texas, and wrote about what Rachel Dwyer, general manager of the Heritage Funeral Home and Killeen Funeral Home was planning. In that article we commented that we thought that this could really prove to be a positive public relations move and something that would…
