Business
I was home last Wednesday in the late afternoon waiting out a rain-delay while trying to watch my Minnesota Twins battle the White Sox in Chicago. At the same time I was watching an early April winter storm dropping over a foot of snow outside my family room window. During this time…
Read More
Veteran funeral industry analysts and consultants Alan Creedy and Danny Jefferson are bringing their “Experiential Learning” methods to Minneapolis, Minnesota, for two days in May. This tour from May 12 thru 14 will allow participants, among other things to tour and learn from the experiences of two very different, but successful Death Care…
Read More
I had the opportunity to attend a funeral mass at our local Roman Catholic church last week for a retired funeral director friend of mine. He was a really good person who was a one-time competitor of mine but most recently his daughter, a really exceptional funeral director in her own right, is employed…
Read More
Funny how 28 hours alone in a car gives you plenty of time to think about things you probably would not think about otherwise. . . . I arrived home in Minnesota on Monday after spending Saturday, Sunday, and part of Monday returning from our winter rental home in Southwest Florida. You might…
Read More
It probably won’t surprise anybody in the Death Care profession that a recent study showed that “Individuality” in funeral choice is becoming far more popular that “Religiosity”. As a matter of fact, 68% of those consumers questioned believed in holding a “Celebration of Life” rather than a “Time of Reflection”. And, that…
Read More
Where will future revenue growth for the funeral industry come from? That’s a thought that I have after I did a small study or exercise on growth revenues for certain industries. While my study is not scientific I looked at selected companies to gain an idea of how well the respective industries are…
Read More
Yesterday Funeral Director Daily published an article on “Getting heard in the Information Age“. That article dealt with the idea that in a new world of Death Care consumers taking different actions on marketing might be a wise thing to think about. Today, I’m skiing down the “other side of the mountain” and featuring an…
Read More
I received a broadcasted mass e-mail last Thursday inviting me to tune into the newest podcast for our profession. This one was titled “The Graveyard Shift” and was promoted by Passare. It is probably good and informative, but I’ve also been invited to listen to a podcast that originates from Great Britain with…
Read More
When I served my community as a funeral director I had a couple of expressions that I absolutely lived by: “Underpromise and overdeliver” “Have a low ego and high output” I worked very hard to deliver on everything I promised and to do so in a personal way where nothing was…
Read More
A couple of recent articles that I read give an indication of how the financial success of cemeteries can vary based on location and/or the clientele that may be using the cemetery. I’m from the state of Minnesota and more specifically an area outside of the metropolitan Minneapolis/St. Paul demographic market. My…
Read More
