Funeral Director Daily

Who is Your Target Customer and What do They Want?

By Funeral Director Daily / December 1, 2017 /

I posted an article yesterday that showed that even when you think you are an asset-based or value customer you can also be, at some times in some situations, an experiential customer.  By experiential customer I mean that you, as a customer, will pay more for something because you value the experience that it gives…

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How Can Funeral Homes Sell “The Experience”?

By Funeral Director Daily / November 30, 2017 /

Trends and surveys show us that the younger the person is in America the more apt they are to value “Experiences” over “Assets”.  It is an interesting subject to me – as a younger part of the Baby Boom generation – I’ve always valued assets and usually have watched my money on the experiences.  Experiences…

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Matthews Posts Record Revenues — Casket Sales Decline

By Funeral Director Daily / November 29, 2017 /

Matthews International issued a press release last Thursday, November 16, reporting on their 4th quarter and 2017 year end results.  It is a report eerily similar to Hillenbrand’s 2017 year end report in that the report was overall excellent but both companies saw sales in their casket units drop.  You can read Matthews press release…

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Can’t Believe They Waited Until 2017

By Funeral Director Daily / November 28, 2017 /

The Niagara Gazette recently published an article featuring Michael Goodlander, owner of the Otto Redanz Funeral Home in New York state.  The article captured the thoughts of Goodlander and his funeral home as it is preparing to offer food – in the way of baked goods, snacks, and platters to those visiting and using his…

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Not Just an American Phenomena

By Funeral Director Daily / November 27, 2017 /

Over the last week I ran into an article in the Australian news about the funeral service provider Propel Funeral Partners.  You can read the article for yourself here. Propel Funeral Partners has been in business for over five years but just last week took its stock public on the Australian Stock Exchange raising $131…

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Happy Thanksgiving To All

By Funeral Director Daily / November 22, 2017 /

At Funeral Director Daily we are very blessed.  Funeral service has been very good to us and we have had the satisfaction of knowing that we made a difference in the lives of many by the way we helped during their time of loss.  I’ve also been blessed by having a wife and children who…

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Free Cremation Inurnment Service Proves Successful

By Funeral Director Daily / November 21, 2017 /

About two months ago we came across a story from Killeen, Texas, and wrote about what Rachel Dwyer, general manager of the Heritage Funeral Home and Killeen Funeral Home was planning.  In that article we commented that we thought that this could really prove to be a positive public relations move and something that would…

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Hillenbrand Reports Record Earnings – Batesville Sales Slide

By Funeral Director Daily / November 20, 2017 /

Last Wednesday Hillenbrand Industries reported 4th quarter 2017 and full year 2017 results.  For both the quarter and the year the company reported that company’s overall revenue had grown about 3% overall. For both the quarter and the year, however, revenue increased in the Process Equipment segment of their business and decreased in the Batesville…

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Where Would You Be on This Issue

By Funeral Director Daily / November 17, 2017 /

The web-site for the Jersey City and Harsimus Cemetery describe it as a National Treasure that was founded in 1829.  It is known as a cemetery with soldiers from as far back as the Revolutionary War among the sacred dead.  The site goes on to say that the cemetery was abandoned in 2008 and “is…

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What’s Happening in the Pre-Need Market

By Funeral Director Daily / November 16, 2017 /

It is interesting for me to speculate on what is happening in the Pre-Need insurance market.  While I have access to some statistics – it is by all means when considering the national perspective – a small sampling size.  However, I do see a couple of things trending that I would indicate that the Pre-Need…

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