Funeral Director Daily

Advertising Mix and Your Budget – Part 2

By Funeral Director Daily / August 25, 2017 /

Yesterday we began a discussion about your advertising mix and your budget.  It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers.  I’m also of the opinion that there is a time when a client family…

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What’s Your Firm’s Advertising Mix?

By Funeral Director Daily / August 24, 2017 /

As we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away.  It was in September that I always started to look at our budget for the coming year and began the…

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Why Aren’t More Stories Like This Told

By Funeral Director Daily / August 23, 2017 /

I recently viewed via video and read a story posted by KOCO of Oklahoma.  The story was an incredibly heartwarming one of a segregated  cemetery in Logan County, Oklahoma, where a fence separated the sides which had Caucasions buried on one side of the fence and African Americans buried on the other side. The group,…

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DCI Value Down Again, Yield Continues to Rise

By Funeral Director Daily / August 22, 2017 /

We took a look at the Funeral Director Daily Death Care Index (DCI) at the close of the market day on Friday, August 18, 2017, which is a three month time period from when we last looked at it on May 19.  The DCI Index, which consists of one share of six publicly traded death…

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Monday Morning “Snip-Its”

By Funeral Director Daily / August 21, 2017 /

Every Monday we try to give a little run-down on items that we have noticed in the media concerning funeral service, cemeteries, and related services.  Today we have everything from a story about a benevolent funeral director giving back to his community to a funeral homes nightmare about a family receiving the wrong cremation remains.…

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Is Foundation Partners changing the Acquisition Paradigm

By Funeral Director Daily / August 18, 2017 /

Probably the worst kept secret in the funeral industry over the past 30 days or so has been the pending acquisition of Premier Care of Florida which includes several properties, most notably Anderson-McQueen Funeral and Cremation Centers of Florida, by Foundation Partners.  Anderson-McQueen, which serves the west coast Florida counties of Hillsborough and Pinellas, has…

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Funeral Directors, Cemeteries, and Current Events

By Funeral Director Daily / August 17, 2017 /

I came across an article this morning that made me reflect that the death care industry generally moves and changes with social mores over time and usually does not let current events dictate change in the industry.  However, once in a while, current events can move change along quick. While not going into the merits…

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Minnesota Green Cemetery to Open

By Funeral Director Daily / August 16, 2017 /

Yesterday we wrote about an article in Chicago Business which featured a story on Chicago area funeral homes that were seeing a drop in margins and a drop in number of calls.  The end result of that fact was that many of the smaller firms were actually closing their doors for good.  Funeral Director Daily…

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Chicago Funeral Firms Closing

By Funeral Director Daily / August 15, 2017 /

Over the weekend I read a very interesting article that was posted to Chicago Business.  The contents of the article will come as no surprise to you — it is about the difficulty of funeral homes retaining margins and call volume and closing because of not being able to do that. One of the funeral…

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Monday Morning “Snip-Its”

By Funeral Director Daily / August 14, 2017 /

Here is some news from around the world of funeral service in the last week. KCBS of the San Francisco Bay Area reports that the Mare Island Naval Cemetery has been declared a “National Disgrace” by  a Navy captain.  The 160 year old cemetery, founded in 1854,  is not a part of the VA system…

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