funeral home advertising

Microsoft: “. . . digital adoption curves aren’t slowing down”

By Funeral Director Daily / May 3, 2021 /

I saw  that quote in Microsoft’s 1st Quarter 2021 report last week and wondered how that will affect the death care industry.  That’s not a unique thought for me because if you’ve followed my writing for any length of time you know that I like to look at other industries and then take what they…

Your Advertising Mix – Part 4: Participatory Ads

By Funeral Director Daily / September 1, 2017 /

In previous segments we have talked about advertising staples such as the newspaper and radio.  We’ve talked about ancillary ads such as text messaging, e-mail, and social media.  Today, we will discuss what I believe is the most personable and the ads that have the best potential to turn a non-customer or non-advocate of your…

Advertising Mix and Your Budget – Part 2

By Funeral Director Daily / August 25, 2017 /

Yesterday we began a discussion about your advertising mix and your budget.  It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers.  I’m also of the opinion that there is a time when a client family…

What’s Your Firm’s Advertising Mix?

By Funeral Director Daily / August 24, 2017 /

As we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away.  It was in September that I always started to look at our budget for the coming year and began the…