funeral home advertising

There’s value in that signage

By Funeral Director Daily / April 27, 2022 /

For a long-time I’ve been a believer in TOMA — “Top of Mind Awareness” for funeral home brand building which can lead to market share building.  “Top of Mind Awareness” is defined as one measure of how well a business brand ranks in the minds of the consumer. And, I’ve always felt that TOMA was…

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The story behind the anti-vaccination funeral home campaign hoax

By Funeral Director Daily / September 30, 2021 /

Last weekend people in Charlotte, North Carolina, had the opportunity to see a truck drive around the area with this message on the sides and rear, “Don’t get vaccinated: Wilmore Funeral Home“.  According to this article from CNet, the truck sparked a viral buzz. Turns out that there is no Wilmore Funeral Home and if…

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Welton Hong: “Putting your Marketing Money into the Community”

By Funeral Director Daily / September 1, 2021 /

Editor’s Note:  Today we bring you some information on marketing your funeral business in your own community.  This article is written by funeral industry marketing expert, Welton Hong.  Let’s look at local marketing opportunities that generate community goodwill while also getting your funeral home’s name out there. Here are some ideas to consider:  Sponsor a…

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Microsoft: “. . . digital adoption curves aren’t slowing down”

By Funeral Director Daily / May 3, 2021 /

I saw  that quote in Microsoft’s 1st Quarter 2021 report last week and wondered how that will affect the death care industry.  That’s not a unique thought for me because if you’ve followed my writing for any length of time you know that I like to look at other industries and then take what they…

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Your Advertising Mix – Part 4: Participatory Ads

By Funeral Director Daily / September 1, 2017 /

In previous segments we have talked about advertising staples such as the newspaper and radio.  We’ve talked about ancillary ads such as text messaging, e-mail, and social media.  Today, we will discuss what I believe is the most personable and the ads that have the best potential to turn a non-customer or non-advocate of your…

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Advertising Mix and Your Budget – Part 2

By Funeral Director Daily / August 25, 2017 /

Yesterday we began a discussion about your advertising mix and your budget.  It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers.  I’m also of the opinion that there is a time when a client family…

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What’s Your Firm’s Advertising Mix?

By Funeral Director Daily / August 24, 2017 /

As we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away.  It was in September that I always started to look at our budget for the coming year and began the…

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