funeral home advertising
Okay — that headline is somewhat of a trick question. I’m guessing that your funeral home is “streaming” services. . . . . but, are you “streaming” in your advertising and branding strategy? As of March 2025 “streaming” represented 43.8% of overall TV watch time in the United States. And, it is…
According to SimilarWeb Legacy.com drew a total of over 43 million visits in July 2025. That’s a whole lot of people accessing a website. When families search for obituary notices, share memorials, of look for service details, they are often visiting Legacy.com. And now, when people visit Legacy.com your funeral home can…
I received a broadcasted mass e-mail last Thursday inviting me to tune into the newest podcast for our profession. This one was titled “The Graveyard Shift” and was promoted by Passare. It is probably good and informative, but I’ve also been invited to listen to a podcast that originates from Great Britain with…
We were recently notified that Welton Hong, Founder and CEO of Ring Ring Marketing, has updated his book, “Making your phone ring with internet marketing”, into its 3rd edition. The teaser for the book says this, “Feeling overwhelmed by digital marketing? You’re not alone. Many funeral home owners feel the same way,…
If you want to grow your business — whether through at-need or pre-need — there are some basics you need to understand about the consumer mind. You also need to understand how to reach those consumers. . . . Today’s column will touch on both of those aspects and hopefully point out some strategies…
Editor’s Note: Today Welton Hong, CEO and founder of RingRing Marketing takes over the pen and gives us some valuable advice on Deathcare marketing. His article begins right here: When was the last time you studied a map, planning out your route for a vacation or a trip to the ICCFA Convention?…
There are a lot of great companies out there who can help you with the newest way to reach potential client families. Some of them, like RingRing Marketing are sponsors of this forum. They will do a great job in helping you navigate social media and the internet to let potential clientele know…
For a long-time I’ve been a believer in TOMA — “Top of Mind Awareness” for funeral home brand building which can lead to market share building. “Top of Mind Awareness” is defined as one measure of how well a business brand ranks in the minds of the consumer. And, I’ve always felt that TOMA was…
Last weekend people in Charlotte, North Carolina, had the opportunity to see a truck drive around the area with this message on the sides and rear, “Don’t get vaccinated: Wilmore Funeral Home“. According to this article from CNet, the truck sparked a viral buzz. Turns out that there is no Wilmore Funeral Home and if…
Editor’s Note: Today we bring you some information on marketing your funeral business in your own community. This article is written by funeral industry marketing expert, Welton Hong. Let’s look at local marketing opportunities that generate community goodwill while also getting your funeral home’s name out there. Here are some ideas to consider: Sponsor a…
