Service Corporation International and its brand, Dignity Memorial, recently announced that it will, for the 10th consecutive year, sponsor the Donate Life float that will appear in the 129th Rose parade on January 1, 2018. You can read their press release here.
The Donate Life Rose Parade float helps raise awareness of the important cause of organ donation and helps families celebrate the lives of their loved ones while healing during a time of loss according to the statement from SCI.
Funeral Director Daily take: Thanks to SCI for allowing the death care industry to have a part in this great American spectacle. America’s funeral industry is highly fragmented with very few firms having the resources to do something like this that is positive for the entire industry. Thanks again, SCI, and Happy New Year!!!