Preneed

Could the “Big, Beautiful Bill” help sell Preneed

By Funeral Director Daily / July 7, 2025 /

  If you have been anywhere near a television, radio, smart phone, newspaper, or other news media you know that President Trump’s signature piece of legislation, the “Big, Beautiful Bill” was passed and signed into law over the extended 4th of July weekend.   I’ve always liked to stay up-to-date on current events and learn…

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The Psychology of Commitment

By Funeral Director Daily / June 27, 2025 /

    When you are in a competitive business you need to acquire customers and then find a way to make sure that those customers are “commited to you”.  Many times acquiring the customer might be the easy part, but making sure the customer stays commited to you and loyal to your brand can be…

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OneRoom brings Revenue Generation to your streaming

By Funeral Director Daily / June 18, 2025 /

    We recently received a press release from OneRoom, a trusted leader in funeral streaming.  The press release made known that the company has launched its new “Rev Gen Bundle” – defined as a way to make every stream work harder for your funeral home. With Tribute Buttons and Pre-Need Pathways, funeral homes can…

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“Death should be inconvenient”

By Funeral Director Daily / June 3, 2025 /

  I have a retired Lutheran clergy friend who, when we were both working, was not hesitant to tell families that “Death should be inconvenient”.  That sentence usually came during an arrangement conference when families struggled to try to fit in a funeral or memorial service between grandchildren’s youth sports events, family vacations, and holidays.…

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Raising the retirement age. . . Does it affect Preneed??

By Funeral Director Daily / May 28, 2025 /

  Last week the country of Denmark once again set in place an increased age for receiving government sponsored retirement benefits.  As you can see in this article those citizens of Denmark born after 1970 will not be able to access this benefit until age 70 — up from the current age of 67, with…

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The future of Preneed is looking good

By Funeral Director Daily / May 23, 2025 /

    The other day I came across this article from Today’s Will & Probate publication of Great Britain.  The title of the article is “Regulation profoundly changing the dynamics of the funeral plan market“.   I think it portends continuing interest and expansion in funeral home preneed sales.  I also believe that some of…

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Legal Issues, Buying/Selling, Consumer Attitudes, and Preneed: Great webinars lined up for May

By Funeral Director Daily / May 6, 2025 /

    I was always told that you have to “Learn before you Earn” and now I’m told, and I believe, that “Learning is a lifetime endeavor” —  meaning that you never stop learning.   So, if you believe like me, you can take a look at the National Funeral Directors Association (NFDA) and WilbertEDU…

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The Cremation Aftermarket: Here’s a great idea to spur interest and sales

By Funeral Director Daily / April 29, 2025 /

    If you read Funeral Director Daily and listen to me when I have a chance to be a guest on an industry podcast you know that I believe that there is a great, and growing, potential market in what I call the “Cremation Aftermarket”.  My take on the the “Cremation Aftermarket” is that…

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The Segmented Purchase Consumer: Are funeral homes ready?

By Funeral Director Daily / April 21, 2025 /

  There has been a lot of research in the past couple of years about who the “Consumers of Funerals” are.  There’s been a lot of great data published —  some of which is good news for Death Care and some not so good news for Death Care.   I’ve also suggested that the Federal…

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10 Years of Pure Cremation

By Funeral Director Daily / April 10, 2025 /

  There has probably not been a Death Care company that had as rapid an accension as British direct cremation provider Pure Cremation.  Founded in 2015 as a direct cremation company by the husband and wife team of Bryan and Catherine Powell history shows that the company conducted about 1,000 cremations in 2017 and about…

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