Preneed
I think that there still is a discussion about “Guaranteed” vs. “Non-Guaranteed” preneed funeral contracts. Although, I would argue that for the past decade or so the vast majority of preneed accounts sold by funeral homes are “Guaranteed”. By that I mean that the services and merchandise is picked out at pre-arrangement time…
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If you have been anywhere near a television, radio, smart phone, newspaper, or other news media you know that President Trump’s signature piece of legislation, the “Big, Beautiful Bill” was passed and signed into law over the extended 4th of July weekend. I’ve always liked to stay up-to-date on current events and learn…
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When you are in a competitive business you need to acquire customers and then find a way to make sure that those customers are “commited to you”. Many times acquiring the customer might be the easy part, but making sure the customer stays commited to you and loyal to your brand can be…
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We recently received a press release from OneRoom, a trusted leader in funeral streaming. The press release made known that the company has launched its new “Rev Gen Bundle” – defined as a way to make every stream work harder for your funeral home. With Tribute Buttons and Pre-Need Pathways, funeral homes can…
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I have a retired Lutheran clergy friend who, when we were both working, was not hesitant to tell families that “Death should be inconvenient”. That sentence usually came during an arrangement conference when families struggled to try to fit in a funeral or memorial service between grandchildren’s youth sports events, family vacations, and holidays.…
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Last week the country of Denmark once again set in place an increased age for receiving government sponsored retirement benefits. As you can see in this article those citizens of Denmark born after 1970 will not be able to access this benefit until age 70 — up from the current age of 67, with…
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The other day I came across this article from Today’s Will & Probate publication of Great Britain. The title of the article is “Regulation profoundly changing the dynamics of the funeral plan market“. I think it portends continuing interest and expansion in funeral home preneed sales. I also believe that some of…
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I was always told that you have to “Learn before you Earn” and now I’m told, and I believe, that “Learning is a lifetime endeavor” — meaning that you never stop learning. So, if you believe like me, you can take a look at the National Funeral Directors Association (NFDA) and WilbertEDU…
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If you read Funeral Director Daily and listen to me when I have a chance to be a guest on an industry podcast you know that I believe that there is a great, and growing, potential market in what I call the “Cremation Aftermarket”. My take on the the “Cremation Aftermarket” is that…
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There has been a lot of research in the past couple of years about who the “Consumers of Funerals” are. There’s been a lot of great data published — some of which is good news for Death Care and some not so good news for Death Care. I’ve also suggested that the Federal…
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