Business
Over the years I learned a lot about marketing. When sales reps for different advertising mediums came into our business to either sell or re-new our programs I always looked at them as extensions of our business and not sales people. I figured that if I could learn from them I could use that knowledge…
We’ve all been targets of other businesses. Have you ever received a printed piece of mail for something? As you surf the internet are certain ads continuing to come up on the pages you go to? If that has happened to you. . then you have been targeted. I first really noticed the targeting concept…
Like many of you who read Funeral Director Daily, I like being an amateur investor in the stock market. Back in the 1980’s I read two books that have became my gospel for investing. One of them was in the early 80’s and was a book by John Naisbitt entitled “Megatrends” and the second book…
We all know that over the long-term, such as the past 40 years between 1980 and now, change has occurred in the death care industry mainly by the advent of the almost universal acceptance of cremation. Most funeral homes have been able to weather that storm by offering services for both types of choices in…
Last week Funeral Director Daily published an article on “Out of the box” marketing. In a nutshell we told traditional funeral homes not to be scared about advertising your services in a less than conventional way. While we didn’t have anything to do with it, we happened to notice on our local media in the…
Just about every day when we peruse articles to opine on we can find articles that pertain to cemeteries and crematories and the problems they seem to cause to just everyday people. You might argue that some of these issues are pretty petty and could be easily fixed, however, to the consumers they bother they…
I think even those of us who grew up in the world before smart phones and the internet understand that funeral homes can gain in their marketing efforts by being actively involved in the social media world. However, common sense dictates that marketing dollars should be spread around. . .even to the point of doing…
A couple of things happened on Thursday (yesterday) that put the idea for this article in my mind. First of all, I was involved in a brain-storming session that centered partly on how to reduce tuition costs for college students. And then, later in the afternoon I was watching the business channel, CNBC, as I…
Part of researching what is happening in the death care industry is the fun of just finding out what is out there in the world. And, I’ve found that some of those who work in the profession are just the nicest people around. Part of the game is to make a living doing what you…
