Business
For a long-time I’ve been a believer in TOMA — “Top of Mind Awareness” for funeral home brand building which can lead to market share building. “Top of Mind Awareness” is defined as one measure of how well a business brand ranks in the minds of the consumer. And, I’ve always felt that TOMA was…
Read More
Here’s an interesting fact as reported in this article from CNN, “The 30-year fixed-rate mortgage averaged 5% in the week ending April 14, up from 4.72% the week before, according to Freddie Mac. That’s the highest since 2010″. Here’s a couple of other quotes concerning our economy from this recent article in Yahoo Finance, “Generally speaking,…
Read More
Since the world started to deal with the deaths related to the Covid-19 pandemic beginning in March and April of 2020 there has been a question in the death care world about the theory of “pull-forward” deaths. . .and if there are “pull-forward” deaths, what will that do to the profession in the years following…
Read More
Today is Good Friday and Sunday is Easter in the Christian world. And, I’m a sinner saved by grace. Wednesday at my weekly Men’s early morning Bible Study the comment was made that this weekend, when we commemorate or celebrate Jesus Christ’s death and resurrection, those of the Christian faith recognize the greatest event of…
Read More
It never ceases to amaze me how as habits change, some things stay the same and just keep rolling along. I don’t mean that in any negative way, but as death care is looking at new options such as alkaline hydrolysis, green burial, and natural organic reduction in the future, the tried and true ways…
Read More
Over my years in funeral service I operated from two different funeral home buildings. The first building that I operated in was a former residence remodeled over a few times since about 1933 to offer a funeral home operation. In 2006 we moved into a brand new building built exclusively for the funeral and cremation…
Read More
Last week I was sent an offering to download the Passare short 26-page ebook entitled “The New Funeral Consumer”. In general, the ebook is based on observations and answers from what Passare says “is (probably) the largest independent funeral study that has ever been conducted. Interviews were conducted with over 3,000 individuals and each were…
Read More
Steve Wright, 4th generation funeral director, recently announced that the Wright Funeral Home in Moorhead, Minnesota, had been sold to longtime employee funeral directors and brothers Adam and Bailey Nordin. The Wright Funeral Home dates back to 1881 and has grown and served the greater Moorhead-Fargo community for 141 years. Steve Wright assumed full control…
Read More
I love business and the challenge of building a business. To me it is very much like a jig-saw puzzle. . . . you have to work with the pieces you have and continue to move them around until they, like a jig-saw puzzle, fit together and make everything work. I served on the Board…
Read More
Worcester, Massachusetts, funeral director Peter Stefan, age 85 died this week. Stefan made a name for himself, not as a businessman, but as a man and funeral director, of compassion. Even in a profession which exudes compassion among its workers, Stefan stood out to his peers. Stephen Teasdale, the Executive Director of Worcester’s Main South…
Read More
