Business
I just read an article by Alyssa McNab on the Homesteaders Life Company blog where I thought that she did a very good job in delineating how a funeral home could, under certain circumstances, lose a long time client family. Obviously, this is something no one in the funeral business wants to have happen, but…
One of my adages about being in business is that you have to know who you are doing business with. One of the truly great things about being involved with funeral services is that most of the people and companies that we relate to have a history of solid business and ethical principles to relate…
In previous segments we have talked about advertising staples such as the newspaper and radio. We’ve talked about ancillary ads such as text messaging, e-mail, and social media. Today, we will discuss what I believe is the most personable and the ads that have the best potential to turn a non-customer or non-advocate of your…
Yesterday I was reading the Business Section of the Minneapolis Tribune and saw an article entitled, “Corporate Deal Market Slows”. It was an interesting article that had a couple of interesting premises and for someone who enjoys the business world it led to a good read and also allowed me to think of how the…
We started talking about advertising mix a couple of days ago when we breached the subject of looking at our budget for 2018. Obviously, advertising is a variable cost that we decided you need to know how effective each portion is, what types of advertising work in your community, and how, or if, by knowing…
As has become our custom we use Monday mornings for an overview of some of the stories we have seen concerning the death care industry over the last week. Today is no exception and we have linkable articles on topics ranging from a funeral home that was closed down to a Japanese company’s idea to…
Yesterday we began a discussion about your advertising mix and your budget. It’s my belief that there are several components in your advertising options that are needed to to get into the minds of consumers who are all your potential customers. I’m also of the opinion that there is a time when a client family…
As we move into the month of September and all the kids start going back to school, it always reminds me that the next business year is just around the corner a few months away. It was in September that I always started to look at our budget for the coming year and began the…
Probably the worst kept secret in the funeral industry over the past 30 days or so has been the pending acquisition of Premier Care of Florida which includes several properties, most notably Anderson-McQueen Funeral and Cremation Centers of Florida, by Foundation Partners. Anderson-McQueen, which serves the west coast Florida counties of Hillsborough and Pinellas, has…
