I just read an article by Alyssa McNab on the Homesteaders Life Company blog  where I thought that she did a very good job in delineating how a funeral home could, under certain circumstances, lose a long time client family.  Obviously, this is something no one in the funeral business wants to have happen, but Ms. McNab does a good job of warning against complacency.

In the last ten days we have discussed marketing of funeral homes on this site so I thought this would be a good time to take someone else’s opinion and share with the readers.  The article gives several examples of what could happen to cause the loss of a client family and they include a more compelling offer, misconceptions about your firm, not meeting expectations, a negative review, and an inability to effectively communicate the value of using your firm.

In any regard, all of these reasons can be preventable and your firm should take some time to discuss this and how you can effectively market to prevent losing any client families.  Just as we talked about in the last ten days, a comprehensive upfront, proactive marketing plan should be a part of your future.[wpforms id=”436″ title=”true” description=”true”]