Star Ratings

Acquisition vs. Retention. . . .where to concentrate?

By Funeral Director Daily / October 5, 2021 /

It’s an age old debate that is carried on even in MBA classes at major colleges.  . . . . .Where are your advertising dollars spent best — on Customer Acquisition or on Customer Retention?  A local issue in a concern outside of the death care industry had my friends and I debating it over…

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Do You Know Your Funeral Home’s “Credit” Score

By Funeral Director Daily / November 8, 2019 /

Think about it; your online reviews and subsequent online reputation can be looked at as your funeral home’s credit score. It seems many funeral home owners believe that a single bad review won’t hurt them. Nothing is further from the truth. In this new online world, information is posted, shared and transmitted constantly between individuals…

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