Business, Products

Life Story Funeral Home Expanding in Traverse City

I came across an article the other day in the Traverse City Record-Eagle with the headline “A New Life Story:  Funeral home to move into bigger Location”.   The story and accompanying picture caught my eye because the photo showed a construction sign that said, “Life Story Funeral Home – Traverse City.”

What really caught my eye was the name, Life Story Funeral Home.  I’ve been in the business for over 35 years and am accustomed to seeing names such as Smith Funeral Home or Evergreen Funeral Home, but the sight of the  sign that said “Life Story Funeral Home” caused me to read deeper.  It, to me, just seemed like an odd name for a funeral home.

What I found out in the article that you can read here is that funeral home owner Vaugh Seavolt started his business,  Life Story Funeral Home, in 2008 in a 2900 square foot building in Traverse City, Michigan.  The concept of Life Story Funeral Homes, according to Seavolt, is a little different.  It was started as a way for a funeral home partnered with a  creative business to tell the story of a life in the way the funeral is produced as well as the creative materials such as register books, memory cards, video slideshows and life panels that Seavolt says,”tell people’s life story through photos.”  You can see how the process works here.

Seavolt has had success in his venture and is moving into a new facility which will be 4,200 square feet and designed more in tune with the idea of telling a story.  Seavolt points out, “For years funeral directors used the casket as the focal point rather than the person who has died.”

I also noticed when I went to the Life Story Funeral Home website that it lists other funeral homes in about a five state area that subscribe to the Life Story ideals.  You can see a listing of the funeral homes here.  What is really interesting to me about this phenomenon is how many established funeral homes have added “A Life Story Funeral Home” to their logo or tag-line.  It makes me wonder if the group is on to something in getting their “brand” up and above the average Smith or Jones Funeral Home?  It seems to me that the “Life Story funeral” must be very positive to the consumer — so much so that you are building your brand with it.  This may be something to watch.

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One Comment

  1. Life Story Network® is leading a transformation in funeral service by shifting the focus of the funeral from the death that occurred to the life that was lived. We are redefining funeral service through the eyes of the consumer and are devoted to keeping stories and memories alive for them. Families today want funerals that are relevant, meaning they’re based on the story of the life that was lived.

    Funeral homes that are exclusive providers of the Life Story Experience™ are the only funeral homes who preserve the Life Story® in print, digital film and on the web. With the life story as its foundation, every funeral can now be as memorable as the life it celebrates.

    If your life’s story is forgotten, what is left? We write that story, so it can be shared and passed on from generation to generation. Think of Life Story Network as “Day One” of a new era that forever more separates the old from the new.

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