6 News reports that some Wisconsin Funeral Directors Association members have not been paid for cremations performed on behalf of Colorado based Heritage Cremation Provider.  The Minnesota department of Health is investigating Heritage as well after families accused Heritage of not picking up remains in a timely fashion.

Our take: Heritage is not a local company.  It puts up websites which look local but are not and then finds local funeral homes to do cremations.  We’ve noticed that the Heritage Cremation Provider Yelp page has only 1 five star review  but eleven 1 star reviews over the past month.  The Better Business Bureau gives the company a B letter grade on a scale of A to F but notes that there are government actions against the business and a complaint has been filed against the business which has not been resolved.   You need to stress the importance of being local in your marketing materials and on your webpage.  You also need to be very careful about taking referrals from online middlemen unless they have an impeccable reputation.

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